Pilihan program

Ringkasan program

This programme provides students with a dual skill set enabling them to implement the marketing strategies of forward-thinking companies. Marketing is the core focus, playing a central role in all positions - from R and D to sales. Knowledge of advanced marketing techniques (market analysis and studies, product management, distribution, sales, communications, etc.) and a strong aptitude for management are essential for successfully developing marketing processes, heading up multi-disciplinary and multi-cultural teams, decision-making and communicating effectively. This programme seeking high-potential graduates who can become rapidly operational, are able to move into management positions in an international environment, and can combine their initial technical skills with leading edge marketing expertise. Graduates of this advanced master's programme find positions quickly, putting their skills to work in one of the areas of the marketing chain mix (products, sales, communications or distribution) in positions such as sales engineer, product manager, market manager, marketing analyst, sales manager, sales director or marketing director.

Persyaratan masuk bagi mahasiswa internasional

Applicants must hold degrees equivalent to a master's degree and these may be degrees in engineering, degrees from business schools, degrees in medicine, pharmacy, veterinary science, law, architecture, etc., or a bachelor's degree with three years of professional experience. Other applicants (bachelor's degree) with unusual backgrounds or quality career paths will also be examined as special cases (acceptance not to exceed 30 per cent of total student body). Applicants to be considered for admission must demonstrate their proficiency in English with a TOEFL or TOEIC or IELTS score results; management aptitude test GMAT or TAGE-MAGE. They are required to present a score of English applicants native English speakers or who have pursued three years of graduate studies in English, or who have lived or worked three years in an English speaking country.

Kualifikasi

Magister (S2)

Institusi penerbit ijazah

Essec Asian Center