Pilihan program

Ringkasan program

The programme has a strong contemporary feel and relate the theoretical explanation of business to the practical issues facing managers in the twenty-first century. During the initial years the programme will offer a 'core' grounding of business units, like strategic management, cross cultural awareness for the international manager and entrepreneurship and enterprise. As students move on through their degree, they will have the opportunity to study a further range of relevant and up-to-date subjects, including international marketing analysis, direct and database marketing and management futures.

Modul program

The modules include Marketing Strategy BA530, Global Marketing BA531, Dissertation BA518, Marketing Communications Strategy BA524, Direct and Database Marketing BA 526, elective: Management Futures BA523, Cross Cultural Awareness for the International Manager BA516, Entrepreneurship and Enterprise BA521.

Persyaratan masuk bagi mahasiswa internasional

Students to be considered for entry into the programme must have attained minimum 21 years of age and should hold a International Advanced Diploma in Business Administration, or Diploma (business-related) from polytechnic (Subject to University's approval), or Diploma or Advanced Diploma (business-related) from Private Intuitions (Subject to University's approval). Also students for whom English is not their first language must provide evidence of English Proficiency: IELTS - A minimum overall band score of 6.0, or TOEFL - Paper-based test a minimum of 550, or Informatics Proficiency in English Programme, or Other equivalent English qualifications.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

University of Portsmouth (United Kingdom)