Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | 2 Tahun | S$49680 for the entire course | JUL-12,NOV-12 |
Curtin Singapore |
| Paruh Waktu | 3 Tahun | Hubungi universitas | JUL-12,NOV-12 |
Curtin Singapore |
Ringkasan program
This programme will provide students with an understanding of consumer behaviour and how marketing works, and the chance to explore various aspects of marketing, including international and Internet marketing, sales, pricing, promotion and distribution strategies. They will explore the ways in which marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers.
Modul program
The modules offered includes semester 1: 10987 Accounting 100, 11011 Business Law 100, 1234 Economics 100, 311353 Communication in Business 100; semester 2: 10830 Business Information Systems 100, 10848 Management 100, 10850 Marketing 100, 9764 Consumer Behaviour 201; semester 3: 3822 Sales Management 230, 9807 Marketing Research 200, Elective; semester 4: 12613 International Marketing 250, 1866 Retail Marketing and Distribution 311, Elective; semester 5: 3900 Strategic Marketing 310, 4375 Marketing of Services 311, Elective; semester 6: 12593 Marketing Professional Practice 300, 12034 Business Capstone 301, Elective.
Persyaratan masuk bagi mahasiswa internasional
Applicants from India must have completed All India Senior School Certificates awarded by the CBSE with an average of 65 per cent in four subjects, or Higher School Certificate awarded by one of the State Secondary Schools Board or Indian School Certificate with an average of 65 per cent in five subjects. Applicants from other countries should have country specific requirements equivalent to Singapore. Also they should demonstrate their English language proficiency with an IELTS minimum overall band score 6.0; or with a minimum TOEFL score of 550 in paper based, 213 in computer based and 80 in Internet based (20 in each section).
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
Curtin Singapore
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