Pilihan program

Ringkasan program

This course is designed to introduce our students to a broad range of management concepts required in this new knowledge-based economy with a focus on marketing. Students will also complete a final year integrated marketing project which includes developing comprehensive marketing strategies. At the end of the programme, students will acquire leading and relevant marketing skills to become successful marketers. Graduates from the marketing programme will have abundant opportunities in a wide range of challenging fields such as advertising, conference and exhibition planning, direct marketing, sales promotions, public relations, product / marketing development, industrial sales, marketing research, retailing of fast moving consumer goods, and general marketing. In fact, all companies such as banks, hotels, airlines, government agencies etc. require marketing expertise to grow their business to be market leaders in their respective fields.

Modul program

The modules include Stage 1: Introduction to Accounting and Finance, Organisational Behaviour and Sociology of Work, The Macroeconomic Environment of Business, Business Law, Business Economics, Organisational Information Systems, Quantitative Methods in Information Management, Foundations of Marketing, Foundations of Production and Operations Management. Stage 2: Marketing Management and Strategy, Consumer Behaviour, Management of Service Operations, Marketing Research, Integrated Marketing Communications, Economics of Industry, Financial Management, Practice of Management Skills, Organisational Design, The Transformation of Work. Stage 3: International Marketing, Retail Marketing, Marketing and Entrepreneurship, Services Marketing, Corporate Marketing, Electronic Commerce, Understanding Strategic Management, Applied Strategic Management, International Business Strategy, Global Business Environment, Management Project.

Persyaratan masuk bagi mahasiswa internasional

Applicants must possess one of the following entry requirements: full GCE 'A' Levels (2 'A' and 2 'AO' passes) or Polytechnic Business diploma; or MDIS Advanced Diploma in Business Management; or Diploma from MDIS or other recognised local/overseas polytechnics or professional institutes. Students with relevant business diplomas may apply for exemptions or direct entry into the second stage of the programme, subject to University's approval. Other equivalent qualification may be considered on a case by case basis. All applicants must possess a C6 pass in English and Elementary Mathematics at GCE ‘O’ Levels. Applicants who do not meet the English requirements are required to sit and pass the English placement test conducted by MDIS or score a minimum of band 6 in IELTS conducted by the British Council or score 213 points (computer-based) or 550 points (paper-based) in TOEFL. Applicants without C6 pass in Elementary Mathematics will be required to take the Mathematics Entrance Test set by University of Bradford (UK) at MDIS.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

University of Bradford, UK