Pilihan program

Ringkasan program

This major is concerned with both practical and theoretical issues concerning advertising design. The business of advertising design is related to other forms of marketing, and advertising in 'consumer society' - the organization of an advertising agencies, the relationship between advertising and marketing strategies, advertising campaigns with an understanding of the fundamental aesthetic concepts and design techniques of visual art and visual communication. The primary focus is on developing the conceptual and creative thinking skills. At the end of the module, not only will students be equipped with the understanding of how advertising works, they will also acquire skills that will enable them to generate ideas and implement effective visual communication. Graduates of the programme may find careers as art director, copywriter, concept or visual artist, desktop designer, publication, designer, graphic designer, illustrator, photographer, visual merchandising artist, window display artist, video production designer, animator, interactive media designer, web or multimedia designer, concept artist, editor (video), motion graphic designer, story board artist, and teacher.

Modul program

The modules include Design Elements, Drawing and Composition, Creative Process, Photography and Design, 3D Studies, Integrated Studio Project 1A - Designand Media Foundation, Design and Colour, Design and Drawing, Letterform, Digital Imagery and Design, Visual Culture, Integrated Studio Project 1B - Designand Media Foundation, Introduction to Graphic Design, Introduction to Advertising, Introduction to Illustration Design, Introduction to Animation, Introduction to Video Production, Introduction to Interactive Media, Introduction to Copywriting, Working with Visual and Text, Art Direction in Advertising, Integrated Studio Project 2A - Advertising, Design in Context 1, Typography - Type Hierarchy, Persuasive Copywriting, Marketing and Advertising Strategies, Promotional Communication, Integrated Studio Project 2B - Advertising, Design in Context 2, Typography for Print Communication, Digital Design Layout, Creative Imaging, Narrative Illustration, Alternative Drawing Methods for Illustration, Media and Techniques, Character Design, Digital 3D Studio - Design, Principles of Animation, Acting and Directing, Digital Technology for Time Based Media, Principles of Interaction Design, Fundamental Interactive Technology (Programming)\Interface Design for Rich Internet Application, Typography - Type Hierarchy, Storytelling and Scriptwriting, Brand and Brand Identity, Packaging Design, Digital Illustration, Digital 2D Studio - Animation, Informational Design, Sound Design, Media Communication Law, Professional Practice, Strategic Media Planning, Business and Brand Communication, Public Service Communication, Integrated Studio Project 3 - Advertising, Research and Communication Studies, Internship, Portfolio Development and Presentation, Project Management - Advertising, Final Year Project - Advertising.

Persyaratan masuk bagi mahasiswa internasional

Applicants are required to pass in the admission test/audition. The general requirement is Singapore-Cambridge GCE ‘O’ Level with at least four grade-C6 or better grade subjects, excluding English language, or International Baccalaureate (IB) Diploma or Certificate, and ITE graduates from the following courses with GPA 2.5 and above can apply for the admission tests: Higher Nitec in Games Design and Development; Nitec in Digital Animation; Nitec in Digital Media Design (Interactive Media); Nitec in Digital Media Design (Digital Video Effects); Nitec in Visual Effects; Nitec in Interactive Media Design; Nitec in Visual Communication; Nitec in Digital Audio and Video Production; Nitec in Multimedia Technology. Apart from the above general requirements International applicants from India should have obtained Secondary School Certificate (Year 10), including a passing grade of 50 and above for English from The Central Board of Secondary Education Examinations (CBSE). Applicants from other countries should have country specific requirements equivalent to Singapore. They should also demonstrate their English language proficiency with a Grade C6 or better in the Singapore-Cambridge GCE 'O' Level English Language, or TOEFL score of 500 or better, or IELTS Band 5 or higher, or pass in NAFA English Admission Test.

Kualifikasi

Diploma

Institusi penerbit ijazah

Nanyang Academy of Fine Arts (NAFA)

Mengenai Nanyang Academy of Fine Arts (NAFA)