Pilihan program

Ringkasan program

This specialization offers participants a leading edge curriculum that prepares them for rewarding marketing careers by giving them insights into best marketing practices over a range of areas including consumer behavior, marketing research, brand management, offering portfolios, customer culture theory, and digital interactive marketing. Many marketing courses are more like workshops, with case-studies and discussions, simulations, as well as innovative exercises that stimulate participants interaction while enabling them to apply and improve their cognitive, analytical, and creative skills. After completing their studies, participants will have learned how to implement marketing strategies that build strong customer relationships, create substantial value, and integrate market-facing activities.

Modul program

The modules includes Semester 1 – Term 1: Global Management Principles 1, Financial Accounting for Decision Making 2, Managerial Economics 2, Quantitative Techniques 2, Corporate Finance 2, Research Methods 2, Interpersonal and Organizational Dynamics 1; Term 2: Managing People 1, Management Accounting 1, Operations Management 1, Supply Chain Management 1, Corporate Governance and Ethics 1; Term 3: Marketing in Global Context 2,Critical Thinking 1, Monetary and Fiscal Policy 2,IT in Business 1, Leadership Skills 1, International Management 1, Global Business Environment -1, Applied Research Project (ARP) 3; Semester 2 – Term 4: Marketing Research 1, Sales and Channel Management 1, Integrated Marketing Communications 1, Consumer Behaviour On-line Marketing 1, Strategic Marketing 1, Brand Management 1, B2B Marketing 1, Marketing Audit 1; Term – 5: Product and Category Management 2, Building Strategic Brand Leadership 2, Innovation and Creativity for Competitive Success 1; Term – 6: Global Business Strategy 2, Global Business Environment - II 1, Entrepreneurship 1, Action Learning Project (ALP)4.

Persyaratan masuk bagi mahasiswa internasional

Applicants must have completed a university graduate degree and preference is also given those with additional relevant post-graduate qualifications. Participants who have three or more years of full-time work experience can also apply and those with two years experience may also be considered, and a few are accepted every year. S P Jain requires aptitude test scores, usually the GMAT or CAT. If students have not taken either and are not planning to, they must take an aptitude test conducted by S P Jain (SPJAT).

Kualifikasi

MBA

Institusi penerbit ijazah

Sp Jain Center Of Management