Pilihan program

Ringkasan program

This programme is devoted to preparing doctoral students to generate new knowledge through rigorous and high-impact research, and to training them to teach and perform research at a high level. It provides students with the necessary tools, concepts and theories to conduct top-quality research in Marketing. This programme is also tailored to the specific interests of doctoral students. The objective is to have the students become a part of a collegial group in Marketing, with interaction and intellectual exchanges with the faculty. The aim of this is to enhance communication skills, and stimulate creative and rigorous thinking, all of which are very useful for teaching, research and consulting.

Modul program

The courses are Fundamentals of Marketing Research (30 hours), Consumer Behavior (30 hours), Qualitative Research Methods in Marketing 1 (30 hours), Research Design and Analysis (30 hours), Multivariate Statistics in Marketing (30 hours), Structural Equation Modeling: Applications in Marketing (15 hours), Experimental Methods (15 hours), Current issues in Marketing Research 1 (15 hours), Current issues in Marketing Research 2 (15 hours), Research Design and Analysis (30 hours), Industrial Organization and Economics (30 hours), Optimization Methods (30 hours), Game Theory and Decision Theory (30 hours), Dynamic Methods in Economics and Management (30 hours), Technology and Innovation Management (30 hours), Forecasting (30 hours), Simulation (30 hours), Advanced Econometrics (27 hours), Reading Seminar on Specialized Subjects (30 hours), Guest Seminar on Specialized Subjects (30 hours), Fundamentals of Management 1: Classics of the Social Sciences (30 hours), Fundamentals of Management 2: Classics of Administration and Management Theory (30 hours), Fundamentals of Management 3: Contemporary Management Theory (30 hours), Reading Seminar on Specialized Subjects 1 (30 hours), Reading Seminar on Specialized Subjects 2 (30 hours), Guest Seminar on Specialized Subjects (30 hours).

Persyaratan masuk bagi mahasiswa internasional

Applicants should have an outstanding (four year) bachelor's degree (BA, BSc or equivalent) or higher qualification (a master's degree would be an asset). French students can apply with "Bac +4" or more and European students with a Master in Research (MRes). Successful applicants would gain exemption from certain courses/seminars and depending on their background, would follow a sequence of courses/seminars covering approximately one year instead of two. Admission to the programme is open to top students from business and economics schools, but also from fields such as engineering, hard sciences, psychology, sociology, philosophy, etc. They should have GMAT or GRE scores and TOEFL scores.

Kualifikasi

Doktor (S3)

Institusi penerbit ijazah

Essec Asian Center