Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | 4 Tahun | Hubungi universitas | SEP |
Insead Asia Campus |
| Purna Waktu | 4 Tahun | Hubungi universitas | SEP |
Europe Campus |
Ringkasan program
This programme involves a developing deep understanding of the buyer or consumer, and covers the decision domains of designing and delivering products and services, pricing, distributing, and promoting (both personal-sales force management-and impersonal-mass communications, such as advertising or marketing through the internet), based on this understanding. It also covers the strategic domain of resource allocation among product/market combination. This programme is mainly focused on Marketing specialisation.
Modul program
The modules are PhD 501 Behavioral Sciences (A) and (B); PhD 502 Microeconomics (A), (B) and (C); PhD 503 Probability and Statistics I (A) and (B); PhD 504 Research Methodology; PhD 505 Game Theory (A) and (B); PhD 506 Econometrics (A) and (B); PhD 507 Industrial Organization (A) and (B); PhD 508 Probability and Statistics II; PhD 509 Multivariate Analysis (A) and (B); PhD 510 Bayesian Analysis; PhD 511 Time Series; PhD 512 Advanced Econometrics; PhD 513 Design and Analysis of Experiments; MKT 601 Consumer Behavior (A); MKT 602 Consumer Behavior (B); MKT 603 Marketing Models (A); MKT 604 Marketing Models (B): Econometric Models of Marketing Issues; MKT 605 Marketing Management (A); MKT 606 Marketing Management (B): New Product Marketing or Marketing Strategy; MKT 607 Social Psychological Foundations of the Management Disciplines; MKT 610 Behavioral Pricing; MKT 611 Consumer Decision Making.
Persyaratan masuk bagi mahasiswa internasional
Applicants should have completed a bachelor's degree (or equivalent) from an accredited university. Applicants with a weak mathematical background will be encouraged to undertake remedial math work before entering the programme. They must have official GMAT score of 700, GRE score of 800 and TOEFL score of 110.
Kualifikasi
Doktor (S3)
Institusi penerbit ijazah
Insead Asia Campus
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