Pilihan program

Ringkasan program

This course benefit students who are in one way or other involved in determining, influencing or formulating advertising - marketing managers, sales managers, advertising managers, communications personnel, PR practitioners and business owners. Newspapers, as students know, comprise both editorial and advertising elements. Other than the stories which are richly portrayed in depth and content across the many sections of newspapers, research has shown that readers who are also consumers in their own right perceive advertisements as useful information to keep them abreast of new products, services, and be updated on their accompanying benefits. Selecting the right newspaper to advertise in is only one of the many factors that ensure the effectiveness of their media placement. On completion of this course, students will receive certificate of participation.

Kualifikasi

Sertifikat

Institusi penerbit ijazah

Marketing Institute of Singapore Training Centre (MIS)