Pilihan program
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Tipe program
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Durasi
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Biaya kuliah
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Tanggal Mulai
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Tempat
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Ringkasan program
In today's highly competitive and dynamic market, the ability of a particular service industry to retain customers and cross-sell products and services is of critical important. However, the conventional market research method and its subsequent analysis and reporting can nonetheless be as time-consuming and laborious as to render the resulting decision. Over the last five years, the unprecedented development and use of social mediating technologies such as blog, wiki, Facebook, and Tweeter have engendered radically new ways of collecting and analysing customer preference, shopping behaviours, and spending patterns. This course aims to show students how web data retrieval, content categorisation, text analytics, data mining and marketing knowledge can be combined to transform unstructured data collected from social mediating technologies into useful business insights. Upon successful completion of the course participant will receive a Certification of Completion from SMU-SIS Professional Programme Office.
Kualifikasi
Sertifikat
Institusi penerbit ijazah
Singapore Management University (SMU)
Nama institusi
Singapore Management University (SMU)
Jumlah mahasiswa
7000
Alamat kontak untuk informasi internasional
Administration Building
Administration Building
188065
Telepon
+65 6828 0100
Nomor telepon EFL
+65 6828 0812
Alamat email EFL
EFL email
Alamat situs web EFL
EFL website
Penempatan mahasiswa untuk program magang
No
Nama tempat/fakultas
School of Information Systems
Alamat
Singapore Management University
80 Stamford Road
Singapore
178902
Uraian Tempat
The mission of Singapore Management University (SMU) is to generate leading edge research with global impact as well as to produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. SIS has been created to extend SMU’s mission into the realm of business-focused information technology. The SIS education and research environment benefits from the strong partnership with Carnegie Mellon, as well as from the existing collaboration between the Wharton School and the SMU Lee Kong Chian School of Business.
Nomor telepon
+65 6828 0903
Apakah di lokasi ini tersedia akomodasi?
Ya
Informasi mengenai akomodasi
The Singapore Management University has the following hostel facilities: SMU Residences at Prinsep and Accommodation at Havelock. The SMU Residences at Prinsep Street is open to fresh undergraduates uprooted from their home towns, to get used to life in SMU and in Singapore. The residence is in close proximity to Little India, Arab Street, Bugis Junction and the National Library. The hostel is surrounded by museums, theatres, educational institutions, art galleries, cafes, restaurants and a range of retail outlets. The residence consists of three blocks of four-storey apartments in a tropical setting with landscaping and abundant foliage. There are a total of 48 individual apartments. Each has a lounge cum dinning area, equipped with refrigerator and microwave oven, two toilets cum shower and four bedrooms with multi-split air conditioning (two single and two twin sharing bed) which can accommodate up to six residents. Rooms are furnished with a loft bed/study table, wardrobe, towel rail study chairs, waste bins and mattress. Rooms are also equipped with power points, LAN points and circular PL lamps. SMU has recently leased 220 beds of student hostels at Havelock Road from EM Services Pte Ltd (a private hostel operator) and it is open to senior undergraduate students (full-time SMU students second year and above), exchange students and full time post graduate students who plans to study full time at SMU for the forthcoming semester. There are 56 apartments which consist of a common lounge on the 15th floor. Each apartment has a living room (approx.16.68sqm) with a dining table; a kitchen (approx. 3.6sqm) equipped with refrigerator, microwave oven, kettle, electrical hot plate for simple cooking; a toilet cum shower and two bedrooms (approx. 12.95sqm) with air conditioning, two single beds, mattresses, study tables/chairs and wardrobe. The apartment is fully equipped with power points and wireless internet connection.
Hotcourses berupaya memastikan kebenaran informasi mengenai rincian program namun semua informasi tersebut hanya bersifat indikatif dan dapat berubah sewaktu-waktu. Harap memeriksa kembali dengan Singapore Management University (SMU)
