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Social Media Analytics for Business Intelligence - Social Network Analysis Singapore Management University (SMU), Singapura

Pilihan program

Tipe program Durasi Biaya kuliah Tanggal Mulai Tempat
Purna Waktu 2 Hari Hubungi universitas Hubungi universitas
School of Informatio...

Ringkasan program

Social network analysis is the study of the patterns of social relations. Network analysis examines how the structure of social relations allocates resources, constrains behavior, and channels social change. In this course school will share with students how to use social network analysis to analyse data collected from social mediating technologies such as Facebook, Twitter, Wiki and e-mail for sales and marketing, engaging customers, and promotion initiatives. The course objectives: basic understanding in social media and social networks; understanding social network analysis: measuring, mapping and modelling collections of connections; obtain skills in visualising and analysing email; gain understanding beyond just counting fans and likes; understanding connections of creativity and collaboration. Upon successful completion of this course, an attendee will be able to: discuss a variety of measures and properties of networks; identify various types of social networks; describe how position within and structure of networks matter; use software tools to analyze social network data, and; apply social network analysis to areas such as sales and marketing, engaging customers, and products promotion. Upon successful completion of the course participant will receive a Certification of Completion from SMU-SIS Professional Programme Office.

Kualifikasi

Sertifikat

Institusi penerbit ijazah

Singapore Management University (SMU)

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Info Departemen

  • Jurusan Hukum   Singapore Management University (SMU) diluncurkan dalam kolaborasi dengan University of Pennsylvania’s Wharton School.  Universitas ini didirikan pada 12 Januari 2000 sebagai universitas swasta pertama di Singapura dengan ...baca lebih lanjut