Pilihan program

Ringkasan program

This course will show students that PR can help their organisation make more money and at the same time increase its credibility with their respective target audiences. PR can be a strategic partner in bringing in the revenue for the organisation. The idea is to position the organisation in a strategic location that will benefit it as well as its audiences. This course teaches students the advanced elements of strategic communications. The aim is to take the participant to a higher level of communications and look at the marketplace as a means to project the organisations' image using combined communications elements. The thought processes of experienced communicators will be explained and participants will be given scenarios to work on. Emphasis will be made on internal communications as well as external communications. They will be provided with guidance and practical experience on the application of effective strategic communications for positive results. Learning outcome: create their own communications strategy; understand communications theory; understand their target audience; communicate effectively; establish clear and concise communications objectives; select plan and execute a precise communications plan; develop and allocate communications elements; design a accurate communications model for their organisation; measure a return on their communications efforts. On completion of this course, students will receive certificate of participation.

Kualifikasi

Sertifikat

Institusi penerbit ijazah

Marketing Institute of Singapore Training Centre (MIS)