Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | 12 months | Hubungi universitas | Hubungi universitas |
UNIVERSITY OF GLASGOW |
Ringkasan program
The Masters in international strategic marketing is a new specialist programme, building on a general foundation in business/commerce and management; it is designed to develop the skills, knowledge and understanding required by marketing professionals operating in today�s highly globalised and competitive world.
Modul program
Core modules: Global business environment; international strategic management; international marketing management; business finance; consumer behaviour; marketing foresight; market planning and decision making; analytical problem solving in market futurecast; marketing foresight-a series of seminars; global business simulation; research methods. Optional modules: International brand management; e-commerce; export marketing; advanced analytical problem solving in markets; business ethics; knowledge economy; internationalisation of small and medium-sized enterprises.
University of Glasgow accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Magister (S2)
Institusi penerbit ijazah
University of Glasgow
Nama jurusan
Business School
Keterangan program: Current research areas include: Brand marketing; business to business marketing; consumer research; consumer and marketing ...baca lebih lanjut
Keterangan program: This is a conversion programme for applicants without previous knowledge or experience in marketing, but who wish to ...baca lebih lanjut
Tourism Management and Marketing MSc
Keterangan program: The course helps students to establish an understanding of the principles of tourism and hospitality marketing management, ...baca lebih lanjut
Keterangan program: This course enables students to understand the issues involved in marketing at a strategic level and with a global ...baca lebih lanjut
Hotcourses berupaya memastikan kebenaran informasi mengenai rincian program namun semua informasi tersebut hanya bersifat indikatif dan dapat berubah sewaktu-waktu. Harap memeriksa kembali dengan University of Glasgow
