Pilihan program

Ringkasan program

This route is aimed at students with a particular interest in marketing communications and who are aiming for a career in advertising or brand management; the programme is founded on a dynamic relationship between marketing theory and the practice of marketing; central to this is the view that marketing should be conceptualised as more than a function or a series of isolated tasks - it is also an organisational strategy and way of thinking that can be shared across the whole organisation; each student's modules therefore follow a structured thematic approach that explores core marketing tasks but in a way that emphasises the complexity of these and the need to use judgement and creativity.

Modul program

Core modules: strategic perspectives on marketing; operational marketing, research methods; the customer experience; contemporary issues and marketing; applied consultancy project; Specialist route modules: advertising and marketing communications; managing the corporate brand.

Kualifikasi

Magister (S2)

Institusi penerbit ijazah

Nottingham Trent University

Nama jurusan

Division of Marketing, Retail and Operations