Pilihan program

Ringkasan program

This marketing and design degree programme gives students a sound working knowledge of marketing as a managerial function, this includes a detailed knowledge of the importance and role of design in relation to products, services and marketing media; students are provided with the tools to produce design briefs, commission work and project manage effective design processes relating to all aspects of marketing; whether it is digital media or traditional offline creative, from packaging to print advertising; lively discussion of contemporary designers forms an important part of the course and helps bring the academic principles to life; students develop a solid grounding in design principles and its applications, as well as the tools and skills required; in addition, a good understanding of creative principles and marketing strategy is gained through fascinating lectures and interactive tutorials, as well as opportunities to put all of the marketing theory into practice.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Lancaster University

Nama jurusan

Marketing