Pilihan program

Ringkasan program

Students will gain a foundational understanding in the area of business and technology, covering aspects of graphic design, database design, professional issues, and marketing and enterprise, as well as business skills to address this unique set of technical and non-technical knowledge; students will build on their knowledge of concepts of technology, marketing management and research, consumer behaviour,strategies and models for the virtual world, database and website design, and customer-focused interactivity; students are able choose from 2 separate directions: either to focus on the technical application of marketing solutions through the refinement of interactive multimedia and website development skills, or to follow a more business-orientated model, picking from a range of options such as marketing for non-profit organisations, retail theory and practice, entrepreneurship, and/or leisure and tourism marketing; the programme culminates in a final-year project in which students can either choose to develop a technological marketing solution for a specific business problem; starting with analysis of the problem, through to design and building of a solution using contemporary technological approaches or students can undertake a marketing research project.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Roehampton University

Nama jurusan

Inter-Faculty