Pilihan program

Ringkasan program

This programme has been accepted as a Dual Award with The Chartered Institute of Marketing and is aimed at students who wish to pursue a career in retail marketing or buying where marketing is considered specifically from a retail perspective, including managing the supply chain; no matter which option is selected, students study a specialist marketing programme that has been designed to provide the skills, knowledge, understanding, practical abilities and confidence required by high-achieving marketing professionals in the global economy; consultation with the marketing industry ensures that what our students study is contemporary and that the course as a whole delivers what employers want from graduates, whilst maintaining the academic content required for study at this level.

Modul program

Core modules: strategic perspectives on marketing; operational marketing; research methods; the customer experience; contemporary issues and marketing; applied consultancy project; Specialist route modules: retail branding and positioning; retail buying and global supply chain.

Kualifikasi

Magister (S2)

Institusi penerbit ijazah

Nottingham Trent University

Nama jurusan

Division of Marketing, Retail and Operations