Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | Variable | $ 23,736 (Rp 202,539,288) per tahun | Hubungi universitas |
Robert J Manning Sch...
|
Ringkasan program
This program is the process whereby organizations anticipate and adapt to environmental change. Accordingly, successful management of the marketing process requires an appreciation for and understanding of buyer behavior, marketing research, product development, distribution and promotional strategies, and pricing policy. Students graduating in marketing often go on to careers in general management, as well as advertising, sales and sales management, retailing, wholesaling, marketing research, physical distribution, purchasing, and marketing management.
Modul program
The modules are as follows: Marketing Electives include Business Marketing (62.403), Purchasing and Materials Management (62.406), Services Marketing (62.410), and Buyer Behavior (62.402).
Persyaratan masuk bagi mahasiswa internasional
Students should have completed the following coursework at the college preparatory level or higher during high school such as four years of English, two years of social studies (including one year of U.S. history), three years of mathematics, two years of foreign language (in a single language), three years of science (two with a lab), and two years of electives. In addition to this, students must have considerable facility with English, and prospective students whose native language is not English are required to take college writing 1 and 2 with a grade of C or better at a regionally accredited college or university, or to take the Test of English as a Foreign Language (TOEFL). They should have a minimum TOEFL score of 550 on the paper version of the test, 213 on the computer-based version and 79-80 on the internet-based version.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
UMass Lowell
Nama jurusan
Robert J Manning School of Business, Management Department
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