Pilihan program

Ringkasan program

This program studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own particular nuances. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services, and the marketing discipline addresses the special needs of such organizations. The employment outlook for graduates in marketing continues to be very favorable in all areas, especially in sales for those who hold the bachelor’s degree. Some of the more common career opportunities for marketing graduates include sales, which is the most common source of employment for recent marketing graduates. Sales people supervise retailing operations in large department stores, serve as sales representatives for manufacturers and wholesalers, and sell a variety of services and equipment; market research specialists collect, analyze, and interpret data to determine potential sales of a product or a service. They organize and supervise surveys, study the results by using statistical tests, and prepare reports with recommendations for management; product specialist/managers plan and coordinate the marketing functions specific to particular product(s)/brands; physical distribution specialists are responsible for the warehousing of products, the packing of shipments, and the delivery of orders to retailers or consumers; purchasing specialists, commonly known as buyers, acquire the materials and the services that are essential to the operation of a business or organization.

Modul program

The modules include Accountancy 201, 202; Economics 101, 102; Finance 240; Information and Decision Systems 180, 290; Mathematics 120 (or other approved calculus course); and Economics 201 or Statistics 119. (27-29 units); Forty-seven to 48 upper division units consisting of Marketing 370, 371, 373, 470, 472; Business Administration 300; Finance 323; Information and Decision Systems 301, 302; Management 350; Business Administration 404 or Management 405; 12-13 units selected from Journalism and Media Studies 375, 408, 440, 460, 461, 480, 560, 565, 574, 596; Marketing 380, 476; Psychology 340, 380; Sociology 335.

Persyaratan masuk bagi mahasiswa internasional

Students should have a minimum US equivalent GPA of 3.0 (B grade or about 80 per cent) or higher. In addition to this, international students whose major education has been in a language other than English must score 550 or higher (using the paper version) or 213 or higher (using the computer version) or 80 or higher (using the internet version) on the Test of English as a Foreign Language (TOEFL); or 6.5 or better on the International English Language Testing System (IELTS).

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

San Diego State University

Nama jurusan

College of Business Administration, Department of Marketing