Pilihan program

Ringkasan program

Students majoring in Advertising and Marketing Communications gain a strong academic base and an understanding of the marketing communications tools available to promote a business or an organization's goods and services. These include: newspaper, magazine, collateral, radio, television, Web-based, place-based and direct advertising; public relations and publicity; and trade and consumer promotions shows. Students learn the different phases of the marketing communications process through hands-on experience in research, planning, strategy development, copywriting, visual communication, budgeting, media buying, campaign analysis and the production of both stand-alone pieces and fully-integrated marketing communications campaigns to be used in student portfolios.

Modul program

The following are the modules: Required Courses: EPMD 1000 Introduction to Media Production 3 hours, MEDC 1010 Introduction to Mass Communications 3 hours, MEDC 1050 Introduction to Media Writing 3 hours, ADVT 1940 Introduction to Marketing Communication 3 hours, PBRL 2100 Fundamentals of Strategic Communications and Public Relations 3 hours, INTM 2350 Production Tools for Advertising and Public Relations 3 hours, MEDC 2200 Ethics in the Media 3 hours, ADVT 2550 Creative Strategies for Advertising 3 hours, MEDC 2800 Cultural Diversity in the Media 3 hours, ADVT 2910 Writing for Advertising 3 hours, ADVT 3500 Visual Communication for Advertising and Public Relations 3 hours, MNGT 3500 Marketing 3 hours, MNGT 3510 Advertising 3 hours, ADVT 4040 Advertising Production(Print, Television, Radio, or Internet) 3 hours, MEDC 4100 The Law and the Media 3 hours, ADVT 4190 Advertising Research 3 hours, ADVT 4910 Advertising Campaign Production 3-6 hours, MEDC 4950 Professional Media Practicum ORADVT 4620 Senior Overview 3 hours, Capstone Course, In addition, a minimum of 6 credit hours, from the following: PBRL 2920 Writing for Public Relations 3 hours, COAP 3010 Advanced Applications Topics: Advanced Desktop Publishing 3 hours, ADVT 3150 Topics: Advertising 1-3 hours, PHOT 3190 Digital Photographic Imaging 3 hours, PBRL 3200 Specialized Publications 3 hours, ART 3850 Topics in Studio Art: Photoshop 1-3 hours, ADVT 3910 International Advertising 3 hours, PBRL 4050 Special Events 3 hours, ADVT 4200 Media Planning, Buying and Selling 3 hours, MEDC 4510 Advanced Advertising 3 hours, MEDC 4550 Interactive Media 3 hours, ADVT 4700 Professional Development in Advertising and Marketing Communications 3 hours, PBRL 4800 Media Relations 3 hours, PBRL 4920 Public Relations Campaign 3 hours.

Persyaratan masuk bagi mahasiswa internasional

Applicants most likely to be accepted will have a cumulative grade-point average of a "B," rank in the top half of their graduating class, and score a 21 or higher on the ACT, or a 1500 or higher total on the SAT. Freshman applicants are expected to complete a college preparatory secondary school program with at least 19 units of academic credit. The University strongly recommends the following distribution for admission: English - 4 units, history/social studies - 3 units, mathematics (college preparatory) - 3 units, foreign language - 2 units, science (two laboratory) - 3 units, fine arts - 1 unit, academic electives - 3 units. International students must have TOEFL score of 550 (paper score), 210 (computer score), 80 (internet based score), IELTS score of 6 and PEARSON score of 53.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Webster University

Nama jurusan

School of Communications, Communications and Journalism Department