Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | 122 Jam Kredit | $10946.90 for 16 Credit Hours | Hubungi universitas |
School of Business A...
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Ringkasan program
This program is designed to prepare students for a variety of careers in marketing. As a complement to the basic major, students may elect to pursue specializations in advertising and marketing management. Furthermore, within the marketing management specialization, students can develop customized specializations such as automotive marketing, international marketing, personal selling and sales management, and retailing. This specialization prepares students for work in a wide variety of businesses, advertising agencies, public institutions, and other organizations. It may serve as a background for people who plan to work in the advertising/marketing communications industry, or for general marketing jobs where promotional issues play a particularly prominent role.
Modul program
The modules include MKT 5490 Principles of Advertising, MKT 5410 Marketing Research and Analysis, MKT 5450 Consumer Behavior, MKT 6996 Marketing Policy, MKT 5500 Advertising Copy, MKT 5510 Advertising Media Planning, MKT 5520 Public Relations of Business, MKT 5850 Integrated Marketing Communications Strategy.
Persyaratan masuk bagi mahasiswa internasional
A minimum score of 550 TOEFL, 5.5 Oral, and 5.5 TWE are required. If taking the computer-based TOEFL, a minimum score of 213, in addition to a 5.5 Oral and TWE score, is required. If taking the Internet-based TOEFL, a score of 79-80 is required. Students may also take the University of Michigan English Proficiency Exam (MELAB). The minimum MELAB score required for Wayne State admission is 85, as well as a TWE score of 5.5. The requirement for first-year admission is a 2.75 cumulative grade-point average (on a scale of 1.0 to 4.0, with 4.0 being the highest grade). To be considered for first-year admission, all graduates from secondary institutions must complete the pre-university educational curricula in their own country, including all internal/external state and governmental examinations required for university. Any applicant, regardless of grade level, may be required to submit SAT or ACT scores if admissibility is not clearly demonstrated on the basis of previous high school coursework.
Wayne State University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
Wayne State University
Nama jurusan
School of Business Administration, Department of Business
Bachelor of Science in Marketing
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