Pilihan program

Ringkasan program

The concentration in Corporate and Public Relations covers a broad range of activities that help an organization and its publics communicate with one another. The field includes public relations, media relations, financial writing, publication design, employee and customer communication, desktop publishing, and government relations. Skills in this field run the gamut from written to spoken to visual communication. A corporate communication specialist might be called on to write articles for an in-house newsletter, to research and write an annual report to shareholders, to publicize a special event, to write a speech for an executive, to plan a press conference, to develop a media plan for an organization, or to script a video for an employee orientation session.

Modul program

The following are the modules: General requirements: ANTH 101 Cultural Diversity: Introduction to Cultural Anthropology 3.0; COM 150 Mass Media and Society 3.0; ENGL 101 Expository Writing and Reading 3.0; ENGL 102 Persuasive Writing and Reading 3.0; ENGL 103 Analytical Writing and Reading 3.0; SOC 101 Introduction to Sociology 3.0; UNIV 101 The Drexel Experience 2.0; Two Mathematics courses 6.0-8.0; Two Science courses 6.0-8.0; Foreign language courses 8.0; Three Humanities/ Fine Arts courses 9.0; Two Social/Behavioral Sciences courses 6.0; Two International Studies electives 6.0; Two Studies in Diversity electives 6.0; Communication core requirements 36.0 Credits; Theory Sequence : COM 101 Human Communication 3.0; COM 210 Theory and Models of Communication 3.0; COM 400 Seminar in Communication 3.0; SOC 260 WI Classical Social Theory 3.0; Methods Sequence: COM 220 Qualitative Research Methods 3.0; SOC 250 Research Methods 3.0; SOC 364 Computer-Assisted Data Analysis I 3.0; Additional Core Requirements: COM 230 Techniques of Speaking 3.0; COM 240 New Technologies in Communication 3.0; COM 380 Special Studies in Communications Theory 3.0; COM 491 Senior Project in Communication I 3.0; COM 492 Senior Project in Communication II 3.0; PHIL 305 Communication Ethics 3.0; Corporate and Public Relations concentration requirements 26.0 Credits: COM 260 WI Fundamentals of Journalism 3.0; COM 280 Public Relations 3.0; COM 281 Advanced Public Relations 3.0; COM 282 WI Public Relations Writing 3.0; Other program requirements: MKTG 301 Introduction to Marketing Management 4.0; ORGB 300 WI Organizational Behavior 4.0; LING 101 Introduction to Linguistics 3.0 or LING 102 Language and Society; One of the following Visual Communication courses: 3.0; COM 335 Electronic Publishing 3.0; COM 340 Desktop Publishing 3.0; Additional Electives: Communication electives (Any four courses with a COM or LING rubric at the 200-level or higher) 12.0; Culture electives (Any two courses with a SOC, ANTH or CJ rubric. At least one course must be at the 200-level or higher. ) 6.0; Free electives 32.0 Credits or less.

Persyaratan masuk bagi mahasiswa internasional

International applicants must have TOEFL iBT minimum combined score of 79 with a 26 score or higher in the speaking section or TOEFL paper-based exam: Total score of 550 and the Test of Spoken English (TSE) exam with a minimum score of 55.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Drexel University

Nama jurusan

College of Arts and Sciences, Department of Culture and Communication