Pilihan program

Ringkasan program

The major in Public Relations requires a minimum of 39 semester hours and leads to a Bachelor of Arts Degree. The major requires a broad program of study. In addition to general education requirements of the University and 39 hours in the major, students must select an appropriate minor or second major. Generally, students may select any minor outside of the School of J and B as long as the public relations faculty advisor approves it and 80 hours are taken outside the major area of journalism and mass communication with no fewer than 65 hours in traditional liberal arts and natural sciences. A grade of ‘D’ in any course will not be accepted toward the major. Public relations is a planned process to influence public opinion using strategic communications. The public relations program at WKU emphasizes research and measurement; strategic planning; professionally designed, written, and targeted communication tactics; and ethical practice. It prepares students for an exciting career in public relations with skills in critical thinking, writing, technology, research, program planning and management, creative problem solving, and relationship building with key publics. Those publics include media, consumers, employees, government and other regulatory bodies, opinion leaders, and communities.

Modul program

REQUIRED COURSES: JOUR 201 Media and Society; JOUR 202 Intro. to Media Writing; JOUR 232 Electronic Technologies for Journalism; JOUR 355 Fndmntls of Public Relations (JOUR 201, 202); BCOM 325 Survey Writing for TV, Radio (JOUR/BCOM 201); JOUR 323 News Editing (JOUR 201, 202); JOUR 358 PR Writing and Production (JOUR 201, 232). One of the following two law courses: JOUR 301 Press Law and Ethics (JOUR 201, 202, junior standing); BCOM 301 Mass Law and Ethics (PS 110, JOUR/BCOM 201); JOUR 300 Research in Ad and PR (spring)(MKT 220, stats, JOUR 201,202,232; AND 341 or 355); JOUR 354 International PR (fall) (Junior Standing); JOUR 454 PR Strategy and Planning (fall) (JOUR 323,355 and 358); JOUR 456 Public Relations Management (spring) (Capstone) (JOUR 300, 454). Restricted Electives: Select one 3-hour restricted elective, with faculty advisor consultation: JOUR 131 Digital Photography (effective spring 09); JOUR 325 Feature Writing (effective fall 09 JOUR 302, 323 or permission); JOUR 341 Principles of Advertising (JOUR 201, 202); JOUR 443 Advertising Interactive Design (effective fall 09 JOUR 343, 348 or permission); JOUR 458 PR Internship/Practicum (18 hours in major and permission); JOUR 481 Problems in Mass Communication; JOUR 495 Collaborative Journalism (JOUR 443); BCOM 264 Digital Video Production; COMM 346 Persuasion; ENG 306 Business Writing (ENG 100); MKT 322 Integrated Marketing Communication (MKT220); PSY 371 Psychology of Sales Behavior (PSY 100). Courses required outside the major: COMM 161 Business and Professional Speaking; ECON 203 Principles of Macroeconomics; GEOG 110 World Regional Geography; PS 110 American National Government; MGT 305 Critical Thinking in Management (junior standing); MKT 220 Basic Marketing Concepts (sophomore standing); One Course in Statistics: ECON 206, SOCL 300, MATH 203, PSY 201, or AMS 271.

Persyaratan masuk bagi mahasiswa internasional

Prospective majors may take no more than 18 hours in the major before admission. Students must meet the following requirements before admission: Completion of 48 hours of coursework applicable to the baccalaureate degree with a minimum overall grade point average of 2.5. Required courses include COMM 161, HIST 119 or 120, the university math requirement, and at least a ‘C’ ENG 100; For students entering the University or declaring a major in PR and thereafter: Completion of the following courses with at least a ‘C’: JOUR 201, 202, and 232.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

WESTERN KENTUCKY UNIVERSITY

Nama jurusan

Potter College of Arts and Letters, School of Journalism and Broadcasting