Pilihan program

Ringkasan program

Students have the opportunity to learn about advertising from theoretical and applied viewpoints. In addition to receiving a solid grounding in communication theory and the liberal arts, students can put their knowledge to use in preparing media plans, writing advertising strategy and copy, and planning and executing complete campaigns.

Modul program

The modules include COM 101 Mass Communication, Society, and Theory, COM 245 Language and Human Behavior, COM 260 Introduction to Communication Technology, COM 265 The Murrow Legacy, COM 295 Media Writing, COM 321 Intercultural Communication, COM 409 Quantitative Research, COM 410 History of Mass Communications, COM 415 Law of Mass Communications, COM 420 New Communication Technologies, COM 440 Media Ethics, COM 460 Mass Media Criticism, COM 464 Gender and the Media, COM 470 Mass Communications Theories and Theory Construction, COM 471 Stereotypes and The Media, COM 495 Communication Professional Internship, COM 501 Theory Building in Communication, COM 504 Instructional Practicum, COM 506 Persuasion and Social Influence, COM 507 Communication Ethics Seminar, COM 509 Quantitative Research, COM 510 History of Mass Communications, COM 515 Law of Mass Communications, COM 517 Health Communication and Social Development, COM 520 New Communication Technologies, COM 521 Foundational Perspectives in Intercultural Communication, COM 522 Theoretical Perspectives on Intercultural Communication, COM 524 Intercultural/International Communication and Social Change, ADVER 380 Advertising Principles and Practices, ADVER 381 Advertising Copywriting and Creative Strategies, ADVER 382 Media Planning, ADVER 475 Seminar in Advertising, ADVER 480 Advertising Agency Operation and Campaigns.

Persyaratan masuk bagi mahasiswa internasional

Applicants must have completed at least 12 years of elementary through secondary school culminating in an appropriate secondary certificate or external examination. Grades must be distinctly above average. Applicants graduating from accredited high schools outside the United States of America (USA) must have a minimum grade point average of 2.70 (on a 4.00 scale). Schooling should reflect adequate preparation in humanities, mathematics, basic sciences, and social sciences. Applicants are required to take an English language proficiency examination to demonstrate a basic proficiency in the English language, or qualify to waive testing. The minimum acceptable TOEFL score is 520 (paper test) or 68 (electronic test). The IELTS minimum score is 5.5. Applicants must submit the Certificate of Financial Responsibility in order to demonstrate that they have adequate financial resources to meet the educational expenses.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Washington State University

Nama jurusan

College of Liberal Arts, Edward R. Murrow School of Communication