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Cari program yang ditawarkan oleh Howard University saja

Cari universitas

Bachelor of Arts in Journalism - Advertising Howard University, Amerika

Pilihan program

Tipe program Durasi Biaya kuliah Tanggal Mulai Tempat
Purna Waktu Variable $ 19,150 per tahun Hubungi universitas
John H Johnson Schoo...

Ringkasan program

This program is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) and has won the respect of the industry through the accomplishments of graduates who have joined leading companies. Students first gain a broad, liberal arts base. They devote their last two years of college concentrating on disciplines within the advertising industry. After completing an introductory course, they study Advertising Sales, Advertising Copywriting and Design, Media Planning and Buying, Advertising Research, and Advertising Campaigns. A required 120-hour internship provides real work experience to supplement the classroom. Internships at organizations such as the Wall Street Journal, the Washington Post, Leo Burnett USA, Burrell Communications Group and Ogilvy Worldwide can put students one step ahead of others in the career chase. Hands-on experience also is offered through CapComm, the Journalism Department’s student advertising and public relations agency.

Modul program

The modules are: JOUR 203. Introduction to Public Relations, JOUR 204. Introduction to Broadcast News, JOUR 206. Introduction to Advertising, JOUR 301. Advanced Reporting and Writing, JOUR 303. Ethics in Journalism, JOUR 305. Special Topics in Journalism, JOUR 306. History of Multicultural Media, JOUR 307. Contemporary Issues, JOUR 308. Copy Editing, JOUR 309. Publication Production Techniques, JOUR 311. Broadcast Journalism I, JOUR 312. Broadcast Journalism II, JOUR 313. NewsVision, JOUR 320. Advertising Sales, JOUR 321. Advertising Copywriting and Design, JOUR 322. Media Planning and Buying, JOUR 323. Advertising Research and Marketing, JOUR 324. Advertising Campaigns, JOUR 330. Public Relations Writing I.

Persyaratan masuk bagi mahasiswa internasional

Students must have official transcripts of CSC, CXC, GCE, WASC, CGSE or official final secondary school records, results from the Scholastic Aptitude Test (SAT) or American College Test Assessment (ACT), international students from non-English speaking country must have scores from Test of English as a Foreign Language (TOEFL).

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Howard University

Nama jurusan

John H Johnson School of Communications, Department of Journalism

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