Pilihan program

Ringkasan program

This program is designed to give students the skills and knowledge necessary to contribute successfully to organizations through a variety of marketing activities. The purposes of the major are to ensure that students understand the complex and dynamic nature of the field of marketing, understand the comprehensive components of a firm’s marketing activities, and understand the organizational decisions contributing to the creation and delivery of value.

Modul program

The modules include The modules include ACCT 213 Accounting Principles, ECON 253 Elementary Macroeconomics, ECON 263 Elementary Microeconomics, IRM 200 Principles of Information Resource Management, MATH 141 College Algebra, MATH 150 Elementary Statistics, MGMT 230 Business Quantitative Methods, PHIL 206 Introduction to Ethics, FINC 300 Business Finance, MGMT 305 Principles of Management, MGMT 325 Business and Employment Law, MGMT 475 Strategy in Global Management, MKTG 300 Principles of Marketing, MKTG 303 Professional Selling, MKTG 338 Advertising, MKTG 435 Marketing Research and Planning, MKTG 460 Marketing Portfolio, MKTG 340 International Marketing, MKTG 410 Examining Brand Issues, MKTG 420 Consumer Behavior, MKTG 450 New Product Development, MKTG 470 Management and Marketing of Services, COMM 326 Introduction to Web Writing and Web Design.

Persyaratan masuk bagi mahasiswa internasional

Students in order to be admitted to the College should have a minimum TOEFL score of 213 (computer-based test) or 550 (paper-based test) if English is not the native language.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Westminster College, Salt Lake City

Nama jurusan

Bill and Vieve Gore School of Business