Pilihan program

Ringkasan program

This program prepares students for assuming all marketing responsibilities in the small organization and specialized marketing activities in the larger organization. Marketing activities include sales, sales management, purchasing, distribution, pricing, and marketing research. These marketing responsibilities may be found in business, government, and non-profit organizations. Typical career titles in marketing include the following: retail manager, retail buyer, sales/marketing representative, sales manager, market research analyst, promotions strategist, logistics coordinator, and advertising account manager.

Modul program

The modules include Major Courses: MKT 3820 Principles of Marketing, MKT 3910 Consumer Behavior, MKT 3930 Marketing Research, MKT 4710 International Business, MKT 4890 Marketing Management; Students interest in careers in Sales are encouraged to choose their marketing electives from the following list: Marketing Electives (Sales): MKT 3840 Personal Selling, MKT 3850 Promotion, MKT 3950 Business-to-Business Marketing, MKT 4800 Sales Management, MKT 4850 Advanced Selling, MKT 4950 Marketing Internship; Students interest in careers in Retailing are encouraged to choose their marketing electives from the following list: Marketing Electives (Retailing): MKT 3830 Retailing, MKT 3880 Credit and Price Management, MKT 3900 Direct Marketing and Electronic Commerce, MKT 3920 Entertainment Marketing, MKT 3960 Marketing Channels Management, MKT 4860 Problems in Retail Management, MKT 4950 Marketing Internship; Students interest in careers in Promotion are encouraged to choose their marketing electives from the following list: Marketing Electives (Promotion): MKT 3840 Personal Selling, MKT 3850 Promotion, MKT 3855 Product Management, MKT 3865 Sports Marketing, MKT 3900 Direct Marketing and Electronic Commerce, MKT 3920 Entertainment Marketing, MKT 4170 Applied Promotional Strategy, MKT 4950 Marketing Internship; Students interest in careers in Business-to-Business Marketing are encouraged to choose their marketing electives from the following list: Marketing Electives (Business-to-Business Marketing): MKT 3840 Personal Selling, MKT 3855 Product Management, MKT 3860 Purchasing, MKT 3870 Principles of Transportation, MKT 3950 Business-to-Business Marketing, MKT 4810 Physical Distribution Analysis, MKT 4950 Marketing Internship; Marketing Electives: MKT 3830 Retailing, MKT 3840 Personal Selling, MKT 3850 Promotion, MKT 3855 Product Management, MKT 3860 Purchasing, MKT 3865 Sports Marketing, MKT 3870 Principles of Transportation, MKT 3880 Credit and Price Management, MKT 3900 Direct Marketing and Electronic Commerce, MKT 3920 Entertainment Marketing, MKT 3950 Business-to-Business Marketing, MKT 3960 Marketing Channels Management, MKT 4170 Applied Promotional Strategy, MKT 4800 Sales Management, MKT 4810 Physical Distribution Analysis, MKT 4850 Advanced Selling, MKT 4860 Problems in Retail Management, MKT 4870 Services Marketing, MKT 4880 Applied Marketing Research, MKT 4950 Marketing Internship, MKT 4990 Independent Study.

Persyaratan masuk bagi mahasiswa internasional

Students must have completed a high school curriculum with a minimum grade point average of 3.0/4.0. They should have an ACT minimum acceptable score of 22, SAT minimum acceptable score of 1020, ELS score of 110, EIKEN minimum acceptable score of 2A, IELTS score of 5.5, UMELI Michigan test score of 80. International students must have a TOEFL score of 500 on the paper-based or a computer-based score of 173 or iBT score of 61.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Middle Tennessee State University

Nama jurusan

Jennings A Jones College of Business, Department of Management and Marketing