Pilihan program

Ringkasan program

This program professional opportunity is marketing specialists and directors, sales professionals, advertising specialists, and advertising directors. For students who want a general perspective of marking, the curriculum provides a broad range of marking subjects. The marketing curriculum, whether approached from a general or specialized perspective provides the conceptual, quantitative, and analytic skills that are necessary for students to function in a dynamic business environment. The following are specific educational objectives for marketing majors: acquire a practical understanding of the marking planning process and be able to develop a complete marketing plan; learn to develop and execute a formal marketing presentation, including problem definition, formulation of alternatives, and the selection and defense of speech action recommendations; become familiar with fundamental marketing concepts and learn to apply analytical skills and innovative thinking in a variety of marketing contexts, including commercial, industrial, service, and non-profit sectors; acquire strategic insights useful in the practical segmentation of markets and the effective manipulation of the marketing mix; acquire a detailed understanding of the customs, traditions, and decision making processes that direct the consumption behavior of the modern American consumer; learn to identify and differentiate the effects of cultural and sub-cultural on consumption behavior and the implications for marketing strategy; become familiar with quantitative and qualitative techniques to gather and analyze information in order to help marketing managers reduce uncertainty in managerial decision-making; learn to analyze relationships among marketing intermediaries and develop strategies for effective channel management.

Persyaratan masuk bagi mahasiswa internasional

Eligibility for admission as a freshman is determined primarily on the basis of high school preparation, the SAT or ACT score, and the TOEFL score. Official SAT or ACT and TOEFL reports are required. TOEFL - a minimum score of 550 (paper) or 213 (computer) is required for admission. Additional admission consideration will be based on an evaluation of involvement and level of responsibility in extracurricular activities and involvement in responsible, non-academic activities while attending high school. The Texas THEA test may be required during the first semester, depending on SAT/ACT score.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

University Of Texas At Tyler

Nama jurusan

College of Business and Technology, School of Business Administration