Pilihan program

Ringkasan program

This major provides exposure to the fundamental aspects of marketing including consumer behavior; marketing research and marketing strategy along with a number of electives to design a course of study that helps them achieve their individual goals. The marketing major can opt for a general marketing degree or can get a concentration in Integrated Marketing Communications (IMC). The IMC concentration is a course of study designed for those who wish to work in advertising, sales or promotions. Though marketing is usually associated with advertising and possibly marketing research, the field is actually much broader. Many marketing graduates choose positions designing new product offerings, overseeing product pricing, finding alternative marketing channels, creating internet marketing strategies, and managing sales departments, as well as traditional advertising and marketing research positions. The curriculum is uniquely designed to prepare students with varied interests and career goals to become successful in their chosen occupation within both domestic and international corporations.

Persyaratan masuk bagi mahasiswa internasional

Graduating high school seniors or adults who have a high school diploma or GED and have never attended an accredited two or four year college should apply for admission as freshmen. High school graduates who have only attended a non-accredited post-secondary institution should follow freshman procedures. A 2.75 (C+) cumulative grade point average is recommended for consideration for admission. English requirement proficiency: Students may be exempt from this requirement if: English is the native language spoken in their country; English was the median of instruction in high school and can be verified by the school; the applicant attended a high school in the USA for at least two academic semesters; The applicant attended a college or university in the USA and enrolled in a minimum of 30 semester hours of academic credit. Students who are not exempt should have a score of 173 (computer based test), 500 (paper-based test) or 61 (internal based). Proof of English proficiency can also be met by an IELTS band score of 5.0 (with no sub score below 5.0). IELTS testing is offered by the British Council. Freshman applicants who show academic promise but whose records are inconsistent with average performance of entering students may be offered conditional admission. A student admitted conditionally is monitored by the collegiate advising office, limited in the number of credit hours for the first year of enrollment, and required to maintain a 2.0 cumulative grade point average during that time. Students admitted conditionally will be referred to the Center for Student Academic Support for academic support services.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

University Of Tulsa

Nama jurusan

Collins College of Business, Department of Management and Marketing