Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | 122 Jam Kredit | $ 26,932 per tahun | Hubungi universitas |
Darla Moore School o...
|
Ringkasan program
Marketing is the function in business and non-business organizations that is responsible for developing, pricing, distributing, and promoting products, services, and ideas. This major leads to positions such as sales specialist, research analyst, purchasing agent, retail manager, and corporate marketing management.
Modul program
The core courses are Marketing (12 Hours): MKTG 351 - Consumer Behavior, MKTG 352 - Principles of Marketing Research, MKTG 465 - Marketing Strategy and Planning, Any one of the following courses (3 Hours): MKTG 451 - Topics in Marketing, MKTG 454 - Business-to-Business Marketing, MKTG 455 - Marketing Communications and Strategy, MKTG 457 - Personal Selling and Sales Management, MKTG 458 - Creative Strategy in Advertising, MKTG 459 - Marketing Channels and Distribution, MKTG 460 - Product Management, MKTG 461 - Retailing Management, IBUS 402 - International Marketing, Marketing (Intensive Major) (15-21 Hours): MKTG 351 - Consumer Behavior, MKTG 352 - Principles of Marketing Research, MKTG 465 - Marketing Strategy and Planning, Two to four of the following courses (6-12 Hours): MKTG 451 - Topics in Marketing, MKTG 454 - Business-to-Business Marketing, MKTG 455 - Marketing Communications and Strategy, MKTG 457 - Personal Selling and Sales Management, MKTG 458 - Creative Strategy in Advertising, MKTG 459 - Marketing Channels and Distribution, MKTG 460 - Product Management, MKTG 461 - Retailing Management, IBUS 402 - International Marketing.
Persyaratan masuk bagi mahasiswa internasional
Applicants must be high school graduates or have equivalent qualification. International students whose native language is not English must demonstrate English language proficiency by obtaining minimum TOEFL score of 550 (paper-based), 210 (computer-based) or 77 (internet-based). Applicants may also take the International English Language Testing Service (IELTS) in lieu of the TOEFL. A minimum score of 6.5 is required for the IELTS.
University of South Carolina accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
University Of South Carolina
Nama jurusan
Darla Moore School of Business, Marketing Department
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