Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | Variable | $ 17,352 per tahun | Hubungi universitas |
College of Business ...
|
Ringkasan program
This program exposes students to the main fields of marketing. Students are required to take some fundamental courses, such as principles of marketing, marketing research, and consumer behavior. In addition, there are numerous marketing electives from which students can choose to fit their own learning interests and career planning, such as promotion, retail management, services marketing, professional selling, sales management, advertising management, international marketing, etc. Finally, students are also required to take a capstone course, Marketing Management, to integrate various functional areas of marketing.
Modul program
The courses are:Consumer Behavior, Marketing Research, Marketing Management, Business-to-Business Marketing, Topics in Marketing, Services Marketing, Marketing Communication and Promotion, Advertising Management, Managing the Service Experience, Servicescape Design, Advanced Marketing Research, Creativity in Marketing, Retail Management, Marketing on the Internet, Professional Selling, Sales Management, Product Planning, International Marketing.
Persyaratan masuk bagi mahasiswa internasional
Students must have a high school record that includes four units of English; three units each of mathematics, science and social studies; two units of a foreign language; and one unit of visual or performing arts with a cumulative grade point average. Scores of SAT, ACT and TOEFL are also required.
Bowling Green State University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
Bowling Green State University
Nama jurusan
College of Business Administration, Department of Marketing
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