Pilihan program

Ringkasan program

This program is designed to prepare graduates with the requisite knowledge, skills, and values to effectively apply various business principles and tools in an organizational setting. The Marketing Concentration addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The marketing concentration builds upon the foundational marketing course, which allows further study in the areas of consumer behavior, advertising, marketing research, public relations, and international marketing. Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise.

Modul program

The modules are as follows: GEN300 Skills for Professional Development, ECO212 Principles of Economics, BIS219 Business Information Systems, MGT216 Organizational Ethics and Social Responsibility, ACC280 Principles of Accounting, COM285 Introduction to Business Communication, MGT330 Management: Theory, Practice, and Application, MGT307 Organizational Behavior and Group Dynamics, MGT350 Critical Thinking: Strategies in Decision Making, RES341 Research and Evaluation I, RES342 Research and Evaluation II, FIN370 Finance for Business, BUS415 Business Law, MKT421 Marketing, BUS475 Integrated Business Topics, MKT438 Public Relations, MKT441 Marketing Research, MKT498 Integrated Marketing Strategies.

Persyaratan masuk bagi mahasiswa internasional

Applicant must have earned a high school diploma, GED, California High School Proficiency Examination certificate, or foreign secondary school equivalent. Applicants who do not currently meet this requirement can arrange to take the GED through their state GED administrator's office or search for the nearest GED testing center. They can be currently employed and if not, they must have access to an organizational environment that allows them to apply the concepts they learn in their courses. They can be a citizen or permanent resident of the United States or hold an approved, valid visa if attending a campus located in the United States. Students should pass the Test of English as a Foreign Language (TOEFL), the Test of English for International Communication (TOEIC), the Berlitz Online English Proficiency Exam or the International English Language Testing System (IELTS) if the student is a non-native speaker of English.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

University Of Phoenix - Northern Nevada Campus

Nama jurusan

University Of Phoenix - Northern Nevada Campus