Pilihan program

Ringkasan program

This program prepares students to understand and effectively reach multicultural consumers. Graduates can pursue the same careers that other marketing majors do; advertising, communications, sales, marketing research and product development, but will have additional expertise in reaching multicultural consumers both in the US and abroad. Please note that there are no language requirements for this program.

Modul program

The modules are MKT 202 Quantitative Methods in Marketing (or equivalent; 2.0 hours), MKT 305 Introduction to Marketing Research, MKT 315 Strategic Tools for Marketers, MKT 320 Principles of Advertising, MKT 340 Marketing Across Cultures: Perspectives on Multicultural Markets, MKT 341 Integrated Marketing Communications for Multicultural Markets, MKT 359 Advanced Marketing Management, MKT 376 Effective Business Communication (to be taken in Commerce Core), MKT 393 Marketing Internship with a Multicultural Marketer, Marketing Electives to be chosen from: MKT 320 Principles of Advertising, MKT 340 Marketing Across Cultures: Perspectives on Multicultural Markets, MKT 341 Integrated Marketing Communications for Multicultural Markets, MKT 352 New Product Management, MKT 360 International Marketing, MKT 377 Fundamentals of Sales and Networking, MKT 378 Sales Strategy and Technology, MKT 379 Leadership in Sales Organizations, MKT 380 Science of Retailing, MKT 381 Building Financial Relationships, MKT 382 Principles of Category Management, MKT 383 Advanced Valuations for Business, MKT 390 Service Marketing, MKT 393 Marketing Internship, MKT 395 Interactive/Internet Marketing, MKT 398 Special Topics (multiple topics may be used), MKT 399 Independent Study, ICS 350 International Business Seminar (may be used once).

Persyaratan masuk bagi mahasiswa internasional

Applicants should have completed or are about to complete their secondary school education (high school) and have not taken any college or university coursework after finishing their secondary education. Applicants educated outside the US, regardless of their legal status, should have a proof of English proficiency. Applicants can prove their English proficiency by submitting any of the tests below: minimum TOEFL score of 80, no section lower than 17 (internet based), 213 (computer-based) or 550 (paper based); minimum IELTS score of 6.5; minimum SAT verbal score of 500; minimum ACT score of 18 on the reading section, and 20 on the English section and a minimum Pearson Test of English Academic score of 53.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Depaul University

Nama jurusan

College of Commerce, Department of Marketing