Pilihan program

Ringkasan program

This program explores major dimensions of the marketing environment to include economic, social, cultural, political, legal and regulatory information. Marketing is also explored from a global perspective, including analysis and targeting of global market opportunities and strategies in for profit and nonprofit sectors. The online marketing degree program combines information on the human need for information with substantial case studies of benchmark marketing programs in several corporations.

Modul program

Required General courses include Humanities and Fine Arts 9cr - select a minimum of 3 courses - CM 1010 - Business Communication 3cr; PHL 1010 - Critical Thinking 3cr; MUS 1010 - Introduction to Music Appreciation 3cr; AR 1010 - Art Appreciation 3cr; SP 1010 - Speech Communication 3cr; PHL 2350 - Philosophies of World Religions 3cr; AL 2000 - American Literature I 3cr; AL 2010 - American Literature II 3cr; SPA 1010 - Introductory Spanish I 3cr to include SLS 1000 - Student Learning Success 3cr. English Composition 6cr includes EH 1010 - English Composition I; EH 1020 - English Composition II. Natural Sciences 3cr include ES 1010 - Earth Science 3cr; ES 1010 - Earth Science 3cr; PHS 1110 - Principles of Classical Physical Science 3cr; PHS 1120 - Principles of Modern Physical Science 3cr; AST 2200 - Explorations in Astronomy 3cr; BIO 1100 - Non-Majors Biology 3cr; BIO 1030 - Biology I 3cr; BIO 1040 - Biology II 3cr; CHM 1030 - Chemistry I 3cr; CHM 1040 - Chemistry II 3cr. Mathematics 3cr includes MA 1100 - Basic Mathematical Fundamentals 3cr; MA 1140 - Finite Math 3cr; MA 1150 - Algebra I 3cr; MA 2023 - Elementary Statistics 3cr; MA 1170 - Algebra II 3cr. History 6cr includes selecting a minimum of 2 courses from - HY 1110 - American History I 3cr; HY 1120 - American History II 3cr; HY 1010 - Western Civilization I 3cr; HY 1020 - Western Civilization II 3cr; HY 2050 - Eastern Civilization I 3cr; HY 2060 - Eastern Civilization II 3cr; HY 2000 - American Military History 3cr; HY 2020 - American Military History II 3cr. Behavioral and Social Sciences 9cr includes Selecting a minimum of 3 courses - PSY 1010 - General Psychology 3cr; SOC 1010 - Introduction to Sociology 3cr; PS 1010 - American Government 3cr; SOC 2010 - Survey of Global Societies and Cultural Geography 3cr; PS 2010 - American State and Local Politics 3cr; PS 2000 - Introduction to Political Science 3cr; PSY 2010 - Abnormal Psychology 3cr BBA 3602 - Principles of Management 3cr; BCJ 2501 - Criminology 3cr; BCJ 2201 - Juvenile Delinquency 3cr to include BBA 2401 - Principles of Macroeconomics 3cr; BBA 2501 - Principles of Microeconomics 3cr. The General Studies Electives 24 credits - courses can be taken from General Studies or any 2000-3000 level courses. The Major Requirements- Group A 30 credits (Select 10 courses) include BBA 3201 - Principles of Marketing 3cr; BBA 3602 - Principles of Management 3cr; MAR 2251 - Internet Marketing Principles 3cr; MAR 2261 - Professional Selling Methods 3cr; MAR 3211 - Consumer Behavior 3cr; MAR 3231 - Marketing Research 3cr; MAR 3271 - Advertising 3cr; BBA 3331 - E- Commerce 3cr; BHR 3565 - Employment Law 3cr; MAR 4625 - Direct Marketing 3cr. Major Requirements - Group B 6 credits (Select 2 courses below or any 3000-4000 level HRM or business course) include BBA 3651 - Leadership 3cr; BBA 4951 - Business Policy and Strategy 3cr; MAR 3840 - Retail Management 3cr; MAR 4610 - Strategic Marketing; MAR 4680 - Marketing for Hospitality and Tourism 3cr. Professional Elective 24 credits (Any course not previously selected can be used to satisfy this requirement).

Persyaratan masuk bagi mahasiswa internasional

Students must have a High School Diploma or GED. International students who are citizens of a country where English is not the primary language are required to submit one of the following prior to admission A minimum of 500 in the paper-based version or 61 in the Internet-based version in the TOEFL or a minimum of a Band 5 or higher in the IELTS is required. TOEFL and IELTS scores are not required for International students who have completed two years of study in which English was the language of instruction or whose English language transcripts have been accepted by institutions domiciled in the U.S. and Canada. They must possess written proof of successfully completing (2.0 GPA or higher) at least 30 academic credits of college/university level courses that are transferable and that were taught completely in English and written proof of attaining the C Level English certificate issued by the Government of Vietnam.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Columbia Southern University

Nama jurusan

Columbia Southern University