Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | 4 Tahun | $ 43,738 per tahun | Hubungi universitas |
Wharton School, Mark...
|
Ringkasan program
This program emphasizes the importance of partnership between marketing and operations for new product development (NPD) in light of the fact that NPD is a critical company effort highly dependent on internal innovation processes.
Modul program
The modules include MKTG 101 and OPIM 101, OPIM 220 - Operations Management, OPIM 223 - Service Operations (.5 cu), OPIM 224 - Service Operations: Models and Applications, OPIM 397 - Retail Supply Chain Management (.5 cu), OPIM398 - Retail Supply Chain Management, OPIM 415 - Product Design, MKTG 221 - New Product Management (.5 cu), MKTG 223 - Channel Management (.5 cu), MKTG 225 - Principles of Retailing, MKTG 226 - Sales Force Management (.5 cu), MKTG 271 - Models for Marketing Strategy, MKTG 277 - Marketing Strategy, MKTG 288 - Pricing Strategy, MKTG 476 - Applied Probability Models for Marketing, MKTG 391 - Special Topics: New Product Development.
Persyaratan masuk bagi mahasiswa internasional
Applicants should have completed a program of secondary education. They should also take up the SAT Reasoning test and two SAT subject tests, or the ACT with writing. Penn tends to admit students with a TOEFL score of 100 and above in Internet-Based test, 600 and above in Paper-Based test and 260 or above in Computer-Based test. However, if a student scores higher than 650 on the Critical Reading Section of the SAT Reasoning test, then the student is exempted from taking the TOEFL exam.
University of Pennsylvania accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
UNIVERSITY OF PENNSYLVANIA
Nama jurusan
Wharton School, Marketing Department
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