Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | Variable | $ 10,090 per tahun | Hubungi universitas |
College of Business ...
|
Ringkasan program
Marketing is a fundamental area of business administration that most often determines the success and failure of a business. As people begin this century, they find that marketing has expanded its traditional business role of satisfying demand with material goods and services to become a critical discipline/profession in a large number of nontraditional roles. Areas of career interests include product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising, public relations and others.
Modul program
The modules include MKT 150: Marketing Fundamentals, MKT 350: Principles of Marketing, MKT 351: Consumer Market Behavior, MKT 352: Personal Selling, MKT 354: Principles of Advertising, MKT 355: Principles of Retailing, MKT 360: Marketing Research, ,MKT 380: Creative Advertising MKT 390: Promotion, Management and Implementation, MKT 394: Cooperative Education in Marketing, MKT 410: Entertainment and Services Marketing, MKT 430: Logistics and Transportation, MKT 440: Logistics Models, MKT 450: Supply Chain Operations and Management, MKT 451: Advanced Selling, MKT 452: Sales Management, MKT 455: Advanced Retailing Practices, MKT 456: Advanced Advertising, MKT 460: Logistics and Transportation Strategy, MKT 470: Advanced Marketing Research, MKT 472: Advanced Marketing, MKT 474: International Marketing, MKT 476: Futuristics: Business and Society, MKT 480: Advertising Campaigns, MKT 485: Marketing Yourself, MKT 494: Executive Internship-Marketing, MKT 496: Readings in Bus. Adm. Marketing, MKT 500: Marketing Concepts for Managers, MKT 510: e-Marketing, MKT 596: Research Issues and Problems: Marketing.
Persyaratan masuk bagi mahasiswa internasional
To be admitted to the Marketing (MKT) degree program, students must have attained a combined GPA which places them among the top 2,000 COBA majors who are eligible. All Business majors must have a 2.50 or higher GPA at the time of graduation for all upperdivision COBA courses attempted at Missouri State.
Missouri State University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
Missouri State University
Nama jurusan
College of Business Administration, Marketing Department
Bachelor of Science in Business Administration - Marketing Concentration
Keterangan program: The mission of the BS degree program in Business Administration is to allow students to build on a core of knowledge gained ...baca lebih lanjut
Keterangan program: This program is designed to develop skills and insights relating to strategies and activities for careers in marketing. The ...baca lebih lanjut
Major in Business Administration - Marketing Concentration
Keterangan program: In this program, students are advised to complete the 300-level upper division core prior to taking 300-400 business ...baca lebih lanjut
Bachelor of Science in Business Administration - Marketing
Keterangan program: This program provides a good background for a variety of challenging careers. They maintain close relationships with firms ...baca lebih lanjut
Bachelor of Science in Business Administration - Marketing Concentration
Keterangan program: The mission of the BS degree program in Business Administration is to allow students to build on a core of knowledge gained ...baca lebih lanjut
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