Pilihan program

Ringkasan program

This program prepares students to think and act strategically as decision-makers. Marketing courses are hands-on and experiential, providing students with the opportunity to link theory to actual business practice. Basic areas of study include marketing management, marketing research, advertising and promotions, and sales. Among a variety of projects, advertising students assess and develop advertising campaigns for local non-profit agencies. The marketing club BAMA is an official collegiate chapter of the American Marketing Association (AMA) and provides students with practical marketing experience and networking opportunities. The marketing major prepares students for a wide variety of professional careers, such as advertising, personal selling and accounts managements, marketing research, retailing and brand management.

Modul program

The modules include Business Courses: Courses usually taken freshman year (13 - 16 hours per semester) - Courses Usually in Fall: MA125/MA106 Math 3/5, FYS101 First Year Seminar 3, MG101 Freshman Business Experience 3, MS100 Basic Excel Skills for Business Applications (p/f) 1; Usually in Spring: FYS102 First Year Seminar 3 Either Semester: COM102 Public Speaking 2, Both Semesters: COB101 Prof. and Career Devel. I (p/f) 0; Courses usually taken sophomore year (15 - 18 hours per semester) - Courses Usually in Fall: GHS20x Global and Historical Studies 3, MG201 Real Business Experience 3, Usually in Spring: AC204 Intro to Acctg II (C- required) 3, EC232 Principles of Macroeconomics 3, GHS20x Global and Historical Studies 3, Either Semester: MG262 Ethics and Law in Business 6, Both Semesters: COB201 Prof. and Career Devel. II (p/f) 0 (both fall and spring of sophomore year); May be taken during second semester freshman (if division 5 math and 16 hours completed first semester) or first semester sophomore year: AC203 Intro to Accounting I (C- required) 3, EC231 Principles of Microeconomics 3, MS264 Business Statistics 3, MS265 Information Management 3; Courses taken either freshman or sophomore year (or even junior year in some cases) - students should have taken at least 63 hours by the end of sophomore year: PCA1xx/2xx Persp. in Creative Arts 3, NW2xx Natural World 5, University3 Elective 3, University3 Elective 3, LAS1 Elective 3, LAS1 Elective 3, PWB1xx Physical Well Being 1; Marketing Major: Courses usually taken junior year (15 - 18 hours per semester) Core Courses - COB300 Career Planning 1, COB301 Prof. and Career Devel. III (p/f) (both fall and spring of junior year) 0, COB401 Internship I 3, FN340 Corporation Finance 3, MK380 Intro to Marketing 3 ; Courses usually taken senior year (15 - 18 hours per semester) Core Courses - LAS1 or Business 4 Elective 3, LAS1 or Business 4 Elective 3, COB402 Internship II 3, MG490 Administrative Policy 3 - Note that COB401, FN340, MG350, MG360, MG365, and MK380 are prereqs for MG490.; Courses taken either junior or senior year: MG350 Operations Mgt 3, MG360 Organizational Behavior 3, MG365 Business Law I 3, TI2xx Texts and Ideas 3, Econ2 Elective 3, LAS1 or Business 4 Elective 3, LAS1 Elective 3; Marketing Major Courses taken either junior or senior year: MK385W Marketing Research 3, MK480 Mktg. Mgmt. Strategy 3, MK5 Elective 3, MK5 Elective 3.

Persyaratan masuk bagi mahasiswa internasional

Students must have completed a high school curriculum with an overall grade point average (GPA) of 2.0. They should have a SAT I score of 450 and an ACT score of 19. International students should have a TOEFL score of 550 (paper-based test), 213 (computer-based test) or 79 (internet-based test).

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Butler University

Nama jurusan

College of Business