Pilihan program

Ringkasan program

This program provides undergraduate students with the analytical and technical tools, as well as a strong conceptual framework, needed to understand consumer and organizational buying behavior and strategic marketing processes. These processes include market research, segmentation, targeting, positioning, integrated marketing communications, and relationship building. Students will develop competencies and skills in: identifying customer needs and wants; making decisions about which markets organizations should serve; designing product, service and program offerings for these markets; planning and implementing strategies to communicate with and sell to these markets; and creating value through profitable relationships with customers as well as channel partners, suppliers, and other stakeholders. Upon successful completion of the field of concentration in marketing, students are well-suited for entry-level professional positions in sales, advertising, marketing research, retailing, brand management, customer service, consulting, purchasing, media planning, direct marketing, and public relations. Marketing also provides an excellent foundation for graduate studies in a wide range of areas, including business, public administration, public policy, international relations, and law. Various types of marketing positions can be found in all types of for-profit firms (business-to-consumer and business-to-business), non-profit organizations, and governmental agencies. An undergraduate degree in Marketing offers students a very broad, diverse, and exciting array of career opportunities and also provides an excellent foundation for those with entrepreneurial aspirations.

Persyaratan masuk bagi mahasiswa internasional

Students from India should have higher secondary school certificate. Students from Australia should have senior secondary certificate of education, year 12 certificate. Students from Brazil should have Certificado de Conclusao de Secundo Grau. Students from China and Hong Kong should have senior high school graduation and superior national college entrance exam scores; HKCEE results and predicted HKAL results. Students from United Arab Emirates should have secondary school leaving certificate. Students from Indonesia should have SMA in science stream with minimum average of 7 in academic subjects. Students from Japan should have Kotogakko/secondary school diploma of graduation. Students from Malaysia should have MCE/SPM. Students from Pakistan should have intermediate certificate, higher secondary school certificate. Students from Thailand should have Mathayom Suksa 6. They are required to take either the SAT or ACT exams. Results of national examinations, such as the A Level exams, cannot be used as substitutes for these examinations. The SAT or ACT requirement may be waived only if there is no SAT or ACT testing offered anywhere in the student’s country of residence (as is the case for students in mainland China). If English is not their first language students must have results of the Test of English as a Foreign Language (TOEFL), regardless of citizenship, country of residence or language of instruction in school. The minimum required score is 80 on the Internet-based TOEFL, 213 on the computer-based TOEFL or 550 on the paper-based TOEFL. Strong applicants to GW score much higher than the minimum required score on the TOEFL. In lieu of the TOEFL, a minimum score of 6.5 on the IELTS is also considered. The TOEFL requirement is waived only for students who score 550 or higher on the Critical Reading section of the SAT.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

George Washington University

Nama jurusan

School of Business, Department of Marketing