Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | Variable | $ 16,843 (Rp 143,721,319) per tahun | Hubungi universitas |
College of Business ...
|
Ringkasan program
The program is concerned with principles and methods used by organizations to plan, produce, price, promote and distribute products or services in such a way as to meet both the goals of the organization and the needs of the consumer. Areas of study include consumer behavior, marketing strategy, marketing research, advertising and promotion, product planning, research, retailing, sales, logistics, and supply management.
Modul program
The modules include ACTG 211 Fundamentals of Financial Accounting, ACTG 212 Fundamentals of Managerial Accounting, BLAW 203 Legal Environment of Business, ECON 340 Global Economy and Business, MGNT 322 Organizational Behavior, MGNT 357 Operations Management, MGNT 333 Statistical Decision Support, FINC 331 Introduction to Business Finance, MKTG 340 Principles of Marketing, MGNT 428 Business Policy and Strategy, MKTG 350 Consumer Behavior, MKTG 445 Marketing Strategy, MKTG 446 Marketing Research, MKTG 341 Advertising Strategy, MKTG 342 Internet Marketing, MKTG 343 Retailing, MKTG 344 Sales Management, MKTG 345 Integrated Marketing Communications, MKTG 360 Professional Selling, MKTG 440 Logistics, MKTG 444 Supply Management, MKTG 452 International Marketing, MKTG 471 Special Topics in Marketing, MKTG 481 Marketing Study Abroad, MKTG 490 Marketing Internship.
Persyaratan masuk bagi mahasiswa internasional
Applicants must have scored a minimum TOEFL score of 520 or higher (paper-based), 190 or higher (computer-based) and 68 or higher (internet-based). They must have scored a minimum verbal score of 440 on the SAT I.
Radford University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
Radford University
Nama jurusan
College of Business and Economics, Department of Marketing
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