Pilihan program

Ringkasan program

The concern of this program is always with managing and improving the Current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. The Department of Marketing and International Business has five distinct tracks: Marketing, Digital Marketing; International Marketing, Advertising and Marketing Communication, and Business to Business Marketing. For a major in Marketing Management, students are required to have 24 credits (eight courses) beyond Marketing 3000. Core and elective requirements are based on track as listed below. All courses offered by the department are available as electives (beyond the core).

Modul program

The program modules include: MKT 3400 International Business Principles 3; MKT 3600 Marketing Research 3; MKT 4700 Business Marketing Management (offered only in Spring) 3; MKT 4511 Marketing Channels (offered only in Fall) 3; MKT 5750 Marketing Strategy 3; Elective courses - Choose any three (3;) courses from the following (9 credits): IBS 3000 Innovation, Technology and the Global Enterprise (v) 3; MGT 3710 Operations Management (v) 3; MKT 4460 International Supply Chain Management (v) 3; MGT 4551 Service Operations Management (v) 3; MKT 4420 International Marketing Research and Management (o) 3; MKT 4540 Branding (o) 3; MKT 4555 Internet Marketing (o) 3; MKT 4910 Selling and Sales Management (o) 3.

Persyaratan masuk bagi mahasiswa internasional

Students should possess a high school education or equivalent. Students must demonstrate their English proficiency, they should submit scores from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS) Academic format/level test. TOEFL score of 105 out of 120 or an IELTS score of 7 is required. There is no minimum SAT/ACT score or GPA. For reference, the average SAT score is a 1220 (Math & Verbal), the average ACT score is a 26 and the average GPA is an 87%.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Bernard M. Baruch College Of The City University Of New York

Nama jurusan

Zicklin School of Business, Department of Marketing and International Business