Pilihan program

Ringkasan program

The concern of this program is always with managing and improving the Current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. The Department of Marketing and International Business has five distinct tracks: Marketing, Digital Marketing; International Marketing, Advertising and Marketing Communication, and Business to Business Marketing. For a major in Marketing Management, students are required to have 24 credits (eight courses) beyond Marketing 3000. Core and elective requirements are based on track as listed below. All courses offered by the department are available as electives (beyond the core).

Modul program

The program modules include: MKT 3 400 International Business Principles 3; MKT 3; 600 Marketing Research 3; MKT 3 605 Consumer Behavior 3; MKT 4410 International Trade Operations 3; MKT 4420 International Marketing Research and Management 3; MKT 5750 Marketing Strategy 3; Elective Courses (6 Credits) Choose any two courses from the following: MKT 4401 International Trade Financing 3; MKT 4460 International Supply chain Management 3; ECO 3 250 International Economics and Finance 3; FIN 4910 International Financial Markets 3; LAW 3 111 Law and International Business 3; COM 3 069 Intercultural Communication 3; COM 3 076 International Communication 3; MGT 4880 Management of Multinational Corporations 3.

Persyaratan masuk bagi mahasiswa internasional

Students should possess a high school education or equivalent. Students must demonstrate their English proficiency, they should submit scores from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS) Academic format/level test. TOEFL score of 105 out of 120 or an IELTS score of 7 is required. There is no minimum SAT/ACT score or GPA. For reference, the average SAT score is a 1220 (Math & Verbal), the average ACT score is a 26 and the average GPA is an 87%.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Bernard M. Baruch College Of The City University Of New York

Nama jurusan

Zicklin School of Business, Department of Marketing and International Business