Pilihan program

Ringkasan program

The concern of this program is always with managing and improving the Current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. The Department of Marketing and International Business has five distinct tracks: Marketing, Digital Marketing; International Marketing, Advertising and Marketing Communication, and Business to Business Marketing. For a major in Marketing Management, students are required to have 24 credits (eight courses) beyond Marketing 3000. Core and elective requirements are based on track as listed below. All courses offered by the department are available as electives (beyond the core).

Modul program

The program modules include: MKT 3; 400 International Business Principles 3; MKT 3; 600 Marketing Research 3; MKT 3; 605 Consumer Behavior 3; MKT 5750 Marketing Strategy 3; Elective Courses (12 credits) MKT 3; 520 Advertising and Marketing Communications 3; MKT 4120 Media Planning 3; MKT 4123; Marketing Web Analytics and Intelligence 3; MKT 413; 1 Persuasive Techniques Communications and Strategies 3; MKT 4151 Direct Marketing I: Strategies and Tactics 3; MKT 4152 Direct Marketing II: Database Marketing; Managing The Creative Process 3; MKT 4171 Public Relations 3; MKT 4401 International Trade Financing 3; MKT 4410 International Trade Operations 3; MKT 4420 International Marketing Research and Management 3; MKT 4460 International Supply chain Management 3; MKT 4511 Marketing Channels 3; MKT 452 3; Green Marketing 3; MKT 453; Selected Topics in Marketing 3; MKT 4540 Branding 3; MKT 4555 Internet Marketing 3; MKT 4557 Digital Advertising 3; MKT 4560 Entertainment Marketing 3; MKT 4700 Business Marketing Management 3; MKT 4876 Managing Customer Experiences 3; MKT 4900 Managing Customer Relationships 3; MKT 4910 Selling and Sales Management 3; MKT 4911 Communication Skills for Selling and Marketing 3; MKT 4912 Retailing I: Retail Marketing 3; MKT 4913; Retailing II: Retailing Management and Merchandising 3; MKT 4966 Social Media Marketing and New Ventures 3; MKT 5000 Independent Study 3; MKT 5550 Product Planning 3; IBS 3; 000 Technology, Innovation, and the Global Enterprise 3; ECO 3; 250 International Economics 3; LAW 3; 111 Law and International Business 3; LAW 3; 118 Law of Unfair Competition and Intellectual Property 3; LAW 3; 106 Law & Entrepreneurship 3; LAW 3; 220 Law and the Entertainment Business 3; MGT 4880 Management of Multinational Corporations 3; MKT 5100 (Internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track.

Persyaratan masuk bagi mahasiswa internasional

Students should possess a high school education or equivalent. Students must demonstrate their English proficiency, they should submit scores from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS) Academic format/level test. TOEFL score of 105 out of 120 or an IELTS score of 7 is required. There is no minimum SAT/ACT score or GPA. For reference, the average SAT score is a 1220 (Math & Verbal), the average ACT score is a 26 and the average GPA is an 87%.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Bernard M. Baruch College Of The City University Of New York

Nama jurusan

Zicklin School of Business, Department of Marketing and International Business