Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | Variable | $ 8,225 (Rp 70,183,925) per tahun | Hubungi universitas |
College of Business,...
|
Ringkasan program
This program provides broad-based exposure to all major aspects of contemporary marketing thought in both the domestic and global arenas. The program stresses the managerial aspects of modern marketing within an ethical and societal framework. Attention is also given to the theoretical underpinnings of marketing concepts and institutions as they have evolved over time. Students are given an understanding of the full range of tools available to the modern marketing manager including survey research techniques and computer analysis.
Modul program
LENB 3135 Legal Environment of Business (3 hours), MGMT 3101 Applied Business Statistics (3 hours), MGMT 3141 Principles of Management (3 hours), MKTG 3161 Principles of Marketing (3 hours), FINC 3131 Business Finance I (3 hours), MGMT 3165 Operations Management (3 hours), MGMT 4195 Strategic Management (3 hours), MKTG 3172 Business Ethics, MKTG 3162 Consumer Behavior (3 hours), MKTG 4161 Marketing Research (3 hours), MKTG 4166 Marketing Promotion (3 hours), MKTG 4198 Strategic Marketing (3 hours), Select two courses from the following: (6 hours) MKTG 3167 Retailing (3 hours), MKTG 3168 Sports Marketing (3 hours), MKTG 3170 Professional Selling (3 hours), MKTG 3180 International Marketing Environment (3 hours), MKTG 4164 Sales Management (3 hours), MKTG 4165 Small Business Institute (3 hours), MKTG 4175 International Marketing Strategies (3 hours), MKTG 4176 Services Marketing (3 hours), MKTG 4505 Special Topics (3 hours), MKTG 4605 Internship and/or Cooperative Education (3 hours), MKTG 4805 Independent Study (3 hours), MKTG 4980 Study Abroad.
Persyaratan masuk bagi mahasiswa internasional
Students should have high school graduates that have earned less than 30 semester hours (45 quarter hours) of transferable college credit coursework (not including joint enrollment and advanced placement credits). They should have strong SAT or ACT score results and provide a well developed personal essay. The middle 50% of admitted students had SAT total scores ranging from 1070 to 1210 (CR + M sub scores only), and high school grade point averages ranging from 3.13 to 3.71 (calculated on academic courses only).
Georgia College And State University accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
Georgia College And State University
Nama jurusan
College of Business, Department of Information Technology and Marketing
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Major in Business Administration - Marketing Concentration
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Bachelor of Science in Business Administration - Marketing Concentration
Keterangan program: The mission of the BS degree program in Business Administration is to allow students to build on a core of knowledge gained ...baca lebih lanjut
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