Pilihan program

Ringkasan program

In this program, after graduation students will be able to communicate effectively within a professional business context; evaluate business issues and strategies from a biblical perspective; demonstrate professional behavior grounded in the biblical worldview in accordance with accepted business standards; use core business concepts and strategies to determine effective solutions to hypothetical and/or real life situations. In addition to the learning outcomes for the business graduate, the graduate specializing in marketing will be able to indicate understanding and application of a Christian world-view of the role of marketing in a free enterprise and market economy; demonstrate an in-depth knowledge of marketing as the revenue-raising and customer-satisfying function of all organizations; and demonstrate marketing management decision making competencies in utilizing the methods of marketing in analyzing and synthesizing information.

Modul program

The modules are general education requirement (55-59 hours): Foundational Studies (16-17 hours): ENGL 101 Composition and Rhetoric 3, ENGL 102 Composition and Literature 3, MATH (above 110) 3, COMS 101 Speech Communication 3, GNED 101 Contemporary Issues I 1, GNED 102 Contemporary Issues II 1, EVAN 101 Evangelism and Christian Life 2. Investigative Studies (39-42 hours): ENGL 201, 202, 215, 216, 221, or 222 3, Natural Science 3-4, Natural Science, Math, or ISYS 201 3, HIUS 221 or 222, or HIEU 201 or 202 3, HUMN 101, VCAR 105, THEA 101, MUSC 103 3 and General Education elective (non-language) 3 or LANG 6, GOVT 200, PSYC 101 or 210, SOCI 200 or 201 3, Social Science/History elective 3, PHIL 201 Philosophy and Contemporary Ideas 3, BIBL 105 or 205 3, BIBL 110 or 210 3, THEO 201 Theology Survey I 3, THEO 202 Theology Survey II 3. Business Core (36 hrs): ACCT 211 Principles of Accounting I 3, ACCT 212 Principles of Accounting II 3, BUSI 300 Business Communications 3, BUSI 301 Business Law 3, BUSI 303 International Business 3, BUSI 310 Principles of Management 3, BUSI 320 Corporate Finance 3, BUSI 330 Marketing 3, BUSI 342 Human Resource Management 3, BUSI 400 Strategic Planning/Business Policy 3, BUSI 472 Organizational Ethics 3, ECNC 214 Principles of Economics II 3. Marketing Specialization (15 hrs): BUSI 331 Marketing Research 3, BUSI 431 Sales Management and Professional Selling 3, BUSI 433 Marketing Management 3, Choose two courses (6 hrs) from the following 6: BUSI 430 Promotion Strategy, BUSI 435 Small Business Entrepreneurship, BUSI 436 Internet Marketing, BUSI 437 Global Marketing.

Persyaratan masuk bagi mahasiswa internasional

Students should have obtained a cumulative grade point average of 2.0 from all accredited colleges attended or high school. The minimum acceptable scores for regular admission are 800 (combined) for the SAT and 17 (composite) for the ACT. Students should have secured a minimum TOEFL score of 173 for computer based and 61 for internet based test.

Kualifikasi

Sarjana (S1)

Institusi penerbit ijazah

Liberty University

Nama jurusan

School of Business, Department of Marketing