Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | Variable | $ 14,718 per tahun | Hubungi universitas |
School of Management |
Ringkasan program
The undergraduate management concentration in marketing provides students with both a theoretical and a practical knowledge of marketing. The curriculum achieves these ends by integrating practical applications with theoretical and conceptual understanding. Examples include hands on computer usage, team projects and case analysis, and marketing simulation games. In addition, ethics and international issues are woven through the curriculum to further enrich the student's marketing background.
Modul program
The courses are: MKTG 320 - Marketing Research, MKTG 322 - Consumer Behavior, MKTG 324 - Marketing Strategy, MKTG 340 - Advertising, MKTG 350 - Customer Relationship Marketing, MKTG 441 - Adv. Tools for Marketing Decisions, MKTG 470 - International Marketing, MKTG 480 - Special Topics in Marketing.
Persyaratan masuk bagi mahasiswa internasional
Students should be a high school graduate. They must have SAT or ACT scores. Non native English speakers must have TOEFL or IELTS or SAT I Verbal scores. The minimum TOEFL scores are: Paper-based: 550; Computer-based: 213; Internet-based: 80. IELTS score is: 6.5, with no individual bands below 5.0; SAT I Verbal minimum score of 500.
State University of Newyork At Binghamton accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Sarjana (S1)
Institusi penerbit ijazah
State University Of Newyork At Binghamton
Nama jurusan
School of Management
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