Pilihan program

Ringkasan program

The Ph.D. program prepares the student for a career in teaching and research. Doctoral students in Marketing at GSU work with an enthusiastic, research-active faculty with broad interests and with excellent contacts among leading firms in a variety of industries. The department's Marketing Roundtable and Retailing Roundtable bring leading figures in business and academics to the campus for discussions with faculty and doctoral students. Doctoral students can also take advantage of the Marketing Department's two research centers--the Center for Mature Consumer Studies and the Center for Business and Industrial Marketing. In addition, doctoral students can participate in the Marketing Ideas Consortium, a cooperative effort linking the Marketing faculties of GSU, Georgia Tech, the University of Georgia, and Emory University, which also sponsors lectures by leaders in academic marketing research. Students typically take a minimum of 4 years to complete the doctoral program in Marketing at GSU. Students typically complete all course work, including 8 doctoral seminars in Marketing (Marketing Theory, Marketing Research, Marketing Models, Consumer Behavior, Business Marketing, Distribution Channels, Structural Equation Modeling, and Marketing Strategy or Colloquium), 6 courses in Research Methods, and 1 course in Microeconomics within the first two years. The next two years are typically devoted to passing the comprehensive exam, developing the dissertation proposal, and completing the dissertation. The Department usually supports doctoral students who make good progress in the program with a combination of research and teaching assistantships for the first 4 years of the program.

Kualifikasi

Doktor (S3)

Institusi penerbit ijazah

GEORGIA STATE UNIVERSITY

Nama jurusan

J Mack Robinson College of Business, Department of Marketing