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Doctoral program in Marketing Yale University, Amerika

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Pilihan program

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Ringkasan program

This program is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing. The marketing faculty at Yale enjoys an international reputation for their research in building marketing models that enhance the understanding of consumer preference measurement, marketing and competitive strategy including strategy on the internet, the diffusion of new products, consumer behavior, and the psychological underpinnings driving consumer behavior.Considerable latitude exists in the program. Some students concentrate on mathematical modeling, and the selection of strategy and its impact on firm behavior. Others use behavioral science to explain customer choices. Each student is asked to achieve depth in one of these areas, since the faculty feels that this is a prerequisite for doing innovative research. However, a marketing scholar must ultimately be able to interact with a diverse group of colleagues regarding multifaceted problems. For this reason, the faculty encourages students to gain basic skills in the behavioral sciences as well as in mathematical/statistical analysis.

Modul program

The modules include Quantitative: Microeconomic Analysis I, Econometrics I, Econometrics II, Game Theory I, Game Theory II, Industrial Organization I, Industrial Organization II, Doctoral Seminar in Marketing I, Doctoral Seminar in Marketing II, Behavioral Decision Making, Behavioral: Social Psychology I, Social Psychology II, Quantitative Methods I, Quantitative Methods II, Research Methods in Psychology I, Research Methods in Psychology II, Experimental Design and Analysis, Doctoral Seminar in Marketing I, Doctoral Seminar in Marketing II, Behavioral Decision Making.

Persyaratan masuk bagi mahasiswa internasional

Admission to Ph.D. candidacy is based on a faculty review of the student's performance in the entire academic program. This review is conducted after the student has successfully completed the requirements above and submitted a dissertation proposal. Completion of these requirements does not guarantee admission to candidacy. A primary input to the admission to candidacy is the qualification examination. This examination is administered by the relevant faculty members in the student's area of specialization. It is usually taken between the second and third years in the program.

Yale University accepts IELTS*

* Please check with your chosen school for the exact entry requirements for your programme.

Kualifikasi

Doktor (S3)

Institusi penerbit ijazah

Yale University

Nama jurusan

Yale School of Management

Nama tempat/fakultas

Yale School of Management

Alamat

135 Prospect Street
Box 208200
NEW HEAVEN
Connecticut
06520

Uraian Tempat

This is a school where mission matters. What has changed over the past year, as we’ve implemented our new integrated MBA curriculum, is the clarity with which we have developed a vision of what the mission, educating leaders for business and society, actually means in practice.The curriculum places a tremendous emphasis on integration and connection, so that our students actually have a much more complete understanding of the way in which management and leadership challenges unfold in organizations and how they, themselves, are going to add value to those organizations.

Nomor telepon

+1 203 432 5932

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Informasi mengenai akomodasi

Graduate housing buildings at Yale are full of charm and history. Many of the buildings that house students have been used for various purposes over the years. There are five apartments: Berkeley apartments, esplanade, Mansfield apartments, Whitehall apartments, and York-crown. There are also five dormitories: 254 Prospect Street, 276 Prospect Street, ES Harkness hall, Hall of Graduate Studies (HGS), and Helen Hadley hall (HHH). The Berkeley apartment is one small building that has a unique layout with a galley kitchen and counter work area. Esplanade is a terraced apartment complex consisting of five buildings situated on a hill adjacent to the Mansfield Apartments. This complex includes efficiency, one, two and three bedroom units. The Mansfield apartments consist of five buildings situated on a landscaped slope about a fifteen-minute walk from the center of campus. The Whitehall apartment complex is friendly and social. There are 80 two-bedroom units. The York Crown Apartments are very convenient to the Drama, Art, Architecture, Law and Medical Schools, as well as the central campus. There are 22 apartments: five efficiencies, sixteen one-bedrooms and one two-bedroom unit. 254 Prospect Street is a quaint older home with mostly sunny, large, unique rooms that houses 16 students. 276 Prospect Street is a distinctive Victorian era four level brick structure that has 36 student rooms. ES Harkness Hall consists of 172 single occupancy bedrooms. Residents are assigned into room on the 4th -11th floors. Hall of Graduate Studies (HGS) houses 168 students near the center of campus, Sterling Library and Payne-Whitney Gymnasium. Helen Hadley Hall (HHH), is within easy walking distance of the Graduate School. Hadley is on the shuttle bus route, providing convenient access to all points on campus.

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