Pilihan program

Ringkasan program

This program is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing. The marketing faculty at Yale enjoys an international reputation for their research in building marketing models that enhance the understanding of consumer preference measurement, marketing and competitive strategy including strategy on the internet, the diffusion of new products, consumer behavior, and the psychological underpinnings driving consumer behavior.Considerable latitude exists in the program. Some students concentrate on mathematical modeling, and the selection of strategy and its impact on firm behavior. Others use behavioral science to explain customer choices. Each student is asked to achieve depth in one of these areas, since the faculty feels that this is a prerequisite for doing innovative research. However, a marketing scholar must ultimately be able to interact with a diverse group of colleagues regarding multifaceted problems. For this reason, the faculty encourages students to gain basic skills in the behavioral sciences as well as in mathematical/statistical analysis.

Modul program

The modules include Quantitative: Microeconomic Analysis I, Econometrics I, Econometrics II, Game Theory I, Game Theory II, Industrial Organization I, Industrial Organization II, Doctoral Seminar in Marketing I, Doctoral Seminar in Marketing II, Behavioral Decision Making, Behavioral: Social Psychology I, Social Psychology II, Quantitative Methods I, Quantitative Methods II, Research Methods in Psychology I, Research Methods in Psychology II, Experimental Design and Analysis, Doctoral Seminar in Marketing I, Doctoral Seminar in Marketing II, Behavioral Decision Making.

Persyaratan masuk bagi mahasiswa internasional

Admission to Ph.D. candidacy is based on a faculty review of the student's performance in the entire academic program. This review is conducted after the student has successfully completed the requirements above and submitted a dissertation proposal. Completion of these requirements does not guarantee admission to candidacy. A primary input to the admission to candidacy is the qualification examination. This examination is administered by the relevant faculty members in the student's area of specialization. It is usually taken between the second and third years in the program.

Kualifikasi

Doktor (S3)

Institusi penerbit ijazah

Yale University

Nama jurusan

Yale School of Management