Pilihan program
| Tipe program | Durasi | Biaya kuliah | Tanggal Mulai | Tempat |
| Purna Waktu | Variable | $10179 per semester for 15 hours | Hubungi universitas |
College of Communica...
|
Ringkasan program
This program is designed to familiarize students with the art and science of understanding consumer behavior in order to make strategic media decisions. The program emphasizes decision making and critical thinking in order to prepare students for the complexities of planning, implementing, and evaluating media. Completion of the program requires a minimum of three courses (9 hours) with particular emphasis on media management issues facing advertisers.
Modul program
Graduate Courses: ADV 382J Theories of Persuastive Communication; ADV 385 Account Planning; ADV 385 Media Management; ADV 385 Multicultural Issues in Advertising - Theories and Research; ADV 385 Strategic Advertising Management; ADV 387 Creative Strategies; ADV 388K Integrated Communication Management; ADV 391K Advanced Advertising Research; ADV 391K Branding and External Communication for Nonprofit Organizations; ADV 391K Communicating Science; ADV 391K Integrated Communication for Sports; ADV 391K Understanding Audiences for NonProfits; ADV 483 - Portfolio I; ADV 483 - Portfolio III.
Persyaratan masuk bagi mahasiswa internasional
Students must have: a bachelors degree from an accredited institution or proof of equivalent training at a foreign institution; A 3.0 grade-point average (4.0=A) in all under-graduate upper-division work; and a satisfactory score on the Graduate Record Examinations General Test (GRE). It does not accept the GMAT. Written and oral English skills must be sufficient, at the outset of the program, for participation and contribution in classes and all written work. Non-native English speaking applicants must submit either a TOEFL or an IELTS exam score.
University of Texas At Austin accepts IELTS*
* Please check with your chosen school for the exact entry requirements for your programme.
Kualifikasi
Magister (S2)
Institusi penerbit ijazah
UNIVERSITY OF TEXAS AT AUSTIN
Nama jurusan
College of Communication, Department of Advertising
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