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Cari program

Cari program yang ditawarkan oleh University of Oregon saja

Cari universitas

M.A./M.S. in Strategic Communications University of Oregon, Amerika

Pilihan program

Tipe program Durasi Biaya kuliah Tanggal Mulai Tempat Meminta informasi
Purna Waktu Variable $ 19,332 per tahun Hubungi universitas
School of Journalism...
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Ringkasan program

This program is based at the SOJC’s George S. Turnbull Center at UO Portland. It is an integral part of the School’s strategy for establishing a strong presence in the state’s media and communication center and serving the professional communities. The program consists of a core of required four-credit Journalism and Communication courses complemented by two-credit, shorter-term workshop classes. The required coursework falls into four programmatic categories - Strategic communication core, Business core with emphasis on marketing and management, Mass communication core, and Professional specialization elective core (choice of three two-credit workshops), which were established in consultation with the intended audiences and following an examination of the curricula of successful programs nationally. This focus also is consistent with a recently released report from the Public Relations Society of America’s Commission on Public Relations Education and with PRSA guidelines for accreditation.

Modul program

The modules are strategic communication core (12 credits total): J6XX (622) Strategic Communication Research and Planning 4 credits, J6XX (623) Creativity in Strategic Communication 4 credits, One of the following: J543 Advertising Media Planning 4 credits, J552 Advanced Public Relations Writing 4 credits, J544 Agency Account Management 4 credits. Business Core (specific courses to be recommended by business faculty; 14 credits total): MKTG 610 Introduction to Marketing 4 credits, MGMT 611 Managing Competitive Organizations 4 credits, MKTG 662 Marketing Communications 4 credits, FIN 610 Topics in Finance for Communication Professionals 2 credits. Journalism/Mass Communication Core (18 credits total): J611 Mass Communication and Society 4 credits, J621 Foundations of Strategic Communication 4 credits, J595 Communication Research Methods 4 credits, J609 Terminal Project - 6 credits (capstone course requiring applied research to develop a strategic communications plan). Professional Specialization Elective Core- Select three, two-credit workshops (6 credits total; Corporate Social Responsibility is strongly recommended): J6XX (624) Strategic Communication Workshops: Corporate social responsibility, Advanced issues in advertising and marketing, Advanced issues in public relations and organizational development, Crisis communication, Creativity in business, Global communication operations, Financial and investor relations, Managing political communication, Marketing communication in health care industries, Marketing for technology companies, Media relations, Professional presentations, Online communities and consumer generated media (CGM).

Persyaratan masuk bagi mahasiswa internasional

Students must have received a BS or BA or equivalent from an accredited four-year college or university with a minimum GPA of 3.00. Students must have a minimum Test of English as a Foreign Language (TOEFL) score of 600 on the paper-based test or 250 on the computer-based test or 100 on the internet-based test or higher or minimum IELTS (academic module) overall band score of 7.0 or Michigan English Language Assessment Battery (MELAB) score of 85 or better.

University of Oregon accepts IELTS*

* Please check with your chosen school for the exact entry requirements for your programme.

Kualifikasi

Magister (S2)

Institusi penerbit ijazah

University Of Oregon

Nama jurusan

School of Journalism and Communication

Mengenai University of Oregon

University of Oregon , sebuah universitas negeri yang menyediakan pendidikan dan penelitian kelas dunia bagi perempuan dan laki di bawah satu atap, mulai membuka pintunya bagi mahasiswa pada tahun 1876. Universitas ini terletak di Lembah Willamette di negara bagian Oregon. University of Oregon , dengan enam jurusan dan dua kolese, merupakan sebuah lembaga unggulan dari sistem perguruan tinggi Oregon,  di bawah pengawasan Dewan Negara Bagian untuk Pendidikan Tinggi baca lebih lanjut

Master of Arts/Science in Political Science

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Doctor of Philosophy (Ph.D.) in Political Science

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M.A. in International Studies - Diplomacy, Law and International Relations

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Info Institusi

  • Ikhtisar University of Oregon , sebuah universitas negeri yang menyediakan pendidikan dan penelitian kelas dunia bagi perempuan dan laki di bawah satu atap, mulai membuka pintunya bagi mahasiswa pada tahun 187 ...baca lebih lanjut
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