Pilihan program

Ringkasan program

An effective marketing program is necessary to the success of any business organization—without the revenues driven by the marketing activities, the organization would cease to exist. Through the marketing efforts of a firm, products and services are designed and delivered that maximize customer value and satisfaction. Students choosing the Marketing Area of Emphasis may find exciting careers in such diverse fields as product management, professional selling, customer management and support, advertising and promotions, marketing research, and e-commerce. The marketing curriculum is designed to give the student hands-on marketing experience through applied classes and projects. Students pursuing the Marketing emphasis complete nine semester hours in their area of emphasis beyond the Core Courses plus 6 hours selected from any Areas of Emphasis.

Modul program

MKTG 630 Marketing Research and Decision Making, MKTG 640 Services Marketing, MKTG 650 Marketing Communications, MKTG 670 E-Commerce, MKTG 690 International Marketing and Export Management.

Persyaratan masuk bagi mahasiswa internasional

All MBA applicants must have the equivalent of a 4-year bachelors degree from a regionally accredited institution. An undergraduate focus in business is not required for admission. The Graduate Management Admission Test (GMAT) is the entrance exam commonly used by AACSB accredited business schools as one predictor of academic performance in a MBA program. The average total test score for UCCS admitted students is 540-560. In order to complete the application process to the UCCS MBA program, student must take the GMAT and have the official scores sent to The University of Colorado at Colorado Springs (School Code All MBA applicants must have the equivalent of a 4-year bachelors degree from a regionally accredited institution. An undergraduate focus in business is not required for admission. The Graduate Management Admission Test (GMAT) is the entrance exam commonly used by AACSB accredited business schools as one predictor of academic performance in a MBA program. The average total test score for UCCS admitted students is 540-560. In order to complete the application process to the UCCS MBA program, student must take the GMAT and have the official scores sent to The University of Colorado at Colorado Springs (School Code – PS44F02). GMAT scores and the MBA application do not have to be sent in simultaneously. Test scores from other entrance exams such as The Medical College Admission Test (MCAT), the Law School Admission Test (LSAT) and the Dental Admission Test (DAT) will be considered only if the scores are accompanied by a corresponding degree (i.e. M.D., J.D., D.D.S.). Please contact the MBA office before submitting official scores from one of these exams. The GMAT or the GRE is a mandatory requirement for traditional admission into the MBA program. However, there is an alternative application process that will waive the GMAT or the GRE requirement ONLY for applicants with several years of professional business and management experience. Contact the MBA office for details on this alternative application process.

Kualifikasi

MBA

Institusi penerbit ijazah

UNIVERSITY OF COLORADO AT COLORADO SPRINGS

Nama jurusan

College of Business, Graduate School of Business Administration